Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Side-by-side of the two AI ad experiments and what each signals. adventuremedia.ai Article · How Founders Use AI ChatGPT Ads vs Perplexity Ads: AI Search Advertising Comparison AdVenture Media
  2. An operator-run publication's take on where AppLovin fits a DTC mix. web.archive.org Article · How Founders Use AI AppLovin: From Apps to Ecomm Carts PostPilot
  3. Explains AdCP, the MCP-based protocol letting buying agents interoperate. apostra.com Article · How Founders Use AI What Is Agent-to-Agent Media Buying? Scope3
  4. From an Indian AI music startup: why LinkedIn video gets 5x engagement and how to feed it. web.archive.org Guide · How Founders Use AI LinkedIn Video Marketing: An Ultimate Guide for Content Creators Beatoven.ai
  5. Full setup-to-scale guide including AutoMod's matured spam controls. web.archive.org Guide · How Founders Use AI How to Build and Manage Discord Communities LKI Consulting
  6. For a custom bot: how to build a support agent on Claude with your own knowledge base. platform.claude.com Guide · How Founders Use AI Customer support agent (Claude use-case guide) Anthropic
  7. Breaks down what actually counts as a billable resolution, including assumed resolutions and handoff charges. gleap.ai Article · How Founders Use AI Intercom Fin AI Pricing Explained: Evaluating $0.99 Per Resolution Gleap
  8. Startup-sized guidance on when to force escalation rather than let the bot keep trying. gleap.ai Guide · How Founders Use AI AI Support Human Handover Best Practices: Why Human Escalation Still Matters Gleap
  9. Connects prep to the post-call loop so each meeting makes the next one smarter. demodesk.ai Article · How Founders Use AI ChatGPT for sales: transcribing and analyzing sales audio Demodesk
  10. A pragmatic implementation sequence: start simple, add ML only when data justifies it. web.archive.org Guide · How Founders Use AI AI lead scoring guide Involve Digital
  11. Shows AI extracting MEDDIC fields from calls so deal health scores itself. demodesk.ai Guide · How Founders Use AI Automated deal scoring with AI-powered MEDDIC Demodesk
  12. The caveat everyone skips: 40-60% of controls still need humans and process. truvocyber.com Article · How Founders Use AI SOC 2 Automation with Vanta, Drata, and Others: What the Platform Won't Do for You Truvo
  13. The core playbook: AI for market benchmarks, fallback clauses, and counterparty prediction. spellbook.com Guide · How Founders Use AI How to Use AI in Contract Negotiation: Best Practices Spellbook
  14. A concrete workflow for using Claude or ChatGPT to generate your data-room index, summaries, and financial narrative, honest... web.archive.org Guide · How Founders Use AI How to Run an Investor Data Room with AI Starch
  15. OpenAI's own prompting guidance for its current models, at an address that moves with each new one. developers.openai.com Guide · How Founders Use AI Using GPT-6: prompt guidance OpenAI
  16. How a project keeps its own instructions and files, so a handbook loaded once answers every new hire's questions. help.openai.com Guide · How Founders Use AI Projects in ChatGPT OpenAI Help Center
  17. Lovable's own usage data on who builds software now: 80% in non-technical roles, with India among the largest paying markets. lovable.dev Article · How Founders Use AI A first look at the build economy Lovable
  18. A company that built a new product line in one weekend and took it to paying customers, told step by step. lovable.dev Article · How Founders Use AI How Nursa built a new product in 48 hours and changed how its entire company ships software Lovable
  19. Replit's launch of Cloud Agents: a non-engineer describes a change, the agent tests it and opens a pull request, and an... blog.replit.com Article · How Founders Use AI Anyone can now bring their ideas into the company codebase Replit
  20. How to write your conventions down once as a skill so you stop repeating the same context in every prompt. lovable.dev Guide · How Founders Use AI Turn repeated instructions into reusable skills in Lovable Lovable
  21. What the automatic scan checks before you publish (missing RLS, exposed data, authorisation gaps) and when to run the deeper... lovable.dev Article · How Founders Use AI How Lovable protects your apps automatically Lovable
  22. Explains why reading your code is not enough and how a test that attacks the running app finds the open doors, with real examples. blog.replit.com Article · How Founders Use AI Black-box pen tests on Replit Replit
  23. Lovable's own account of public projects' code and chat history being readable for eleven weeks, and why project visibility... lovable.dev Article · How Founders Use AI Our response to the April 2026 incident Lovable
  24. Lovable's own checklist for founders about to launch: running the scanner early, sensitive data, and preparing for real traffic. lovable.dev Guide · How Founders Use AI How to build a safe, scalable business on Lovable Lovable

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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