Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A milestone contract can still leave you without your own code if IP ownership is fuzzy, and this guide is the plain-language... Clarion Technologies Article · ~10 min read · Starting Up A Practical Guide to Protect Your Source Code IP When Outsourcing Clarion Technologies
- The single most useful thing this piece does is make the point most founders miss: the price of your MVP is driven by how much... Desisle Article · Starting Up How to Manage and Reduce MVP Development Costs (Save 40% Without Compromising Quality) Desisle
- This is the rare piece that answers the exact question in its title instead of hedging on the generic in-house versus outsource... Medium Essay · About a 10 minute read · Starting Up When Should Startups Stop Outsourcing and Build an In-House Team? AlterSquare
- Most agency-to-in-house transitions fail at the handover, not the hiring decision, and this is a concrete checklist written by... iRonin.IT Article · About a 12 minute read · Starting Up Project Handover Checklist: Guide for Our Clients Przemyslaw Urbaniak
- This is a practical, tactics-first piece on the exact problem: keeping a team aligned when working hours barely overlap. It... Arc Article · About a 10 minute read · Starting Up How to Work Across Time Zones as a Remote Team: Best Practices Christine Orchard
- The single line "working software over comprehensive documentation" is the whole defense against a developer building the wrong... agilemanifesto.org Essay · Starting Up Manifesto for Agile Software Development Kent Beck, Martin Fowler, and 15 co-authors
- This names the exact risk you are worried about: when one person is the only human who understands your codebase, your bus... Forbes Technology Council Article · About a 6 minute read · Starting Up Survive The Bus Factor: Strategies For Protecting Your Codebase Adam Tornhill
- Most writing on this topic is either solo developers are heroes or never do it, and this essay refuses both. It walks through... Simple Programmer Essay · About a 7 minute read · Starting Up The Pros and Cons of One-Person Software Development John Sonmez
- The paid trial task is the single most honest way to judge a developer when you cannot read their code yourself, and this piece... Failory Article · ~10 min read · Starting Up Try Before You Hire: The Work Trial Nicolas Cerdeira
- When referrals are not available, you have to manufacture signal yourself, and this is the canonical piece on doing that... Y Combinator Essay · ~15 min read · Starting Up How to Hire Your First Engineer Harj Taggar
- When you inherit a build from an agency, this walks through exactly what an independent technical review examines: code quality... Codacy Blog Article · About a 12 minute read · Starting Up Technical Due Diligence for Startups: A Complete Guide Codacy
- This piece is useful because it separates the question of who owns the tech stack from job titles and points it at the real... platvix.com Article · ~10 min read · Starting Up Technical Cofounder vs CTO Hire: What to Do If You Are Non-Technical Platvix
- Samuel Hulick tears down real onboarding flows slide by slide, and the Slack one shows how a product teaches itself inside the... UserOnboard Essay · 79-slide teardown, ~20 min · Starting Up How Slack Onboards New Users (User Onboarding Teardown) Samuel Hulick
- This is the honest counterweight to just copying everything: it lays out exactly when breaking a convention earns its keep and... Laws of UX Article · 8 min read · Starting Up Familiar vs Novel Jon Yablonski
- Use this as the checklist you run before you ship. It walks through 18 specific tells that make an early product feel amateur... mockflow.com Article · Long read, 18 mistakes plus a pre-ship checklist · Starting Up 18 Common UI Design Mistakes and How to Fix Them MockFlow
- If Few's book is the deep dive, this is the practical checklist you can act on this afternoon. It walks through visual... UXPin Studio Blog Article · ~15 min read · Starting Up Dashboard Design Principles: The Definitive Guide UXPin
- If you cannot yet get your agency or freelancers to ship weekly, the usual reason is the work reaches them half-defined. This... Designli Article · ~12 min read · Starting Up How to Write a Feature Brief: A Guide for Non-Technical SaaS Founders Keith Shields
- This is the fullest, most honest version of the Reid Hoffman line you have heard quoted ("if you're not embarrassed by the... Next Big Idea Club Essay · ~6 min read · Starting Up The Entrepreneur's Greatest Asset: Embarrassment Eric Ries
- "Ship ugly" and "wait until it's good" are not the only two options, and this piece gives you the vocabulary to tell them... Eleken Article · ~8 min read · Starting Up MLP vs MVP: Which Should You Build First (and Why)? Eleken
- This is the cleanest answer we have found to your exact question: it names five buckets a roadmap actually pulls from (new... Intercom Essay · Starting Up Where do product roadmaps come from? Paul Adams
- Once you accept that not every bug earns roadmap time, you need a repeatable way to decide which ones do, and this piece lays... Plane Article · Starting Up Bug triage process: How to run it and what to prioritise Sneha Kanojia
- This is the book that gives you a discipline for the problem: build only to test a specific hypothesis, then measure and learn... Crown Business Book · About 336 pages · Starting Up The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries
- This is the rare sunset guide that walks through a real decision, Pendo retiring its own Trends report when usage fell to about... Pendo Article · About 8 minute read · Starting Up How to effectively remove and retire a feature from your product Mei Luo
- Gupta's core argument is the mental unlock most founders need: teams are wired to add because launches get rewarded and... Product Growth (Aakash Gupta) Essay · About 15 minute read · Starting Up Addition by Subtraction: The Art of Killing Features Aakash Gupta
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →