Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The clip generator inside the editor you'll finish the cut in anyway. descript.com Tool · How Founders Use AI Descript Clips: generate short clips from any video with AI Descript In 2 answers
- A free five-dimension report on how AI engines characterize your brand, no account needed. hubspot.com Tool · How Founders Use AI AEO Grader: Free One-Time AEO Brand Check HubSpot In 2 answers
- One dashboard covering creative analysis, competitor intel, and brief generation. tryatria.com Tool · How Founders Use AI Atria: Shipping Winning Meta Ads Atria In 2 answers
- The analytics-and-attribution slot in the stack once you sell on Shopify. triplewhale.com Tool · How Founders Use AI Triple Whale Triple Whale In 2 answers
- AI landing pages plus Smart Traffic routing, closing the post-click gap in your stack. unbounce.com Tool · How Founders Use AI Unbounce Unbounce In 2 answers
- Free keyword alerts from Reddit and Hacker News within minutes, the classic zero-budget founder listening tool. f5bot.com Tool · How Founders Use AI F5Bot F5Bot (Lewis Van Winkle) In 2 answers
- Adds X, YouTube, Product Hunt, and Slack delivery with filtering that cuts alert noise. syften.com Tool · How Founders Use AI Syften: F5Bot Alternative for Reddit, HN, and Web Alerts Syften In 2 answers
- Describe a deck or one-pager and Claude builds it on brand, then exports to PowerPoint, PDF or HTML or sends it on to Canva;... claude.com Tool · How Founders Use AI Claude Design Anthropic In 2 answers
- What Copilot does inside Word, Excel, PowerPoint and Outlook on each Microsoft 365 plan, against the free version. microsoft.com Tool · How Founders Use AI Microsoft Copilot Plans for Individuals Microsoft In 2 answers
- xAI's own page for Grok: chat, voice and search that reads the web and posts on X as they happen. x.ai Tool · How Founders Use AI Grok xAI (SpaceXSI) In 2 answers
- The National Cyber Crime Reporting Portal, where you file a complaint about fraud online. cybercrime.gov.in Tool · How Founders Use AI Cybercrime Portal Indian Cyber Crime Coordination Centre (I4C) In 2 answers
- Chakshu, the government page for reporting a suspected fraud call, SMS or WhatsApp message. sancharsaathi.gov.in Tool · How Founders Use AI Sanchar Saathi Suspected Fraud Communication Reporting Department of Telecommunications In 2 answers
- Shows the same spoken Hinglish written three ways (native script, English translation, English letters), and covers 22... sarvam.ai Tool · How Founders Use AI Speech to Text API for Indian Languages Sarvam AI In 2 answers
- BharatGen's open Param2 model, 17 billion parameters covering all 22 scheduled languages and English, and the smaller Param1... bharatgen.com Tool · How Founders Use AI Param: language models for India BharatGen In 2 answers
- Every Sarvam rate in rupees: speech to text, voices, translation, dubbing, document reading and its 105B model. sarvam.ai Tool · How Founders Use AI Sarvam API Pricing Sarvam AI In 2 answers
- Where an organisation registers once to use Bhashini's translation and speech APIs, models and datasets. bhashini.gov.in Tool · How Founders Use AI BHASHINI Digital India Bhashini Division In 2 answers
- Google's agent-first coding platform: an individual plan at $0 a month, higher limits through Google AI Pro or Ultra. antigravity.google Tool · How Founders Use AI Google Antigravity pricing Google In 2 answers
- Redesigns an interior, house or garden from one photo in 55-plus styles, turns sketches and SketchUp files into renders, and... interiorai.com Tool · How Founders Use AI Interior AI Interior AI In 2 answers
- Free for unlimited projects with part of the furniture catalogue; Premium at ₹425 a month or ₹5,100 a year adds 10,000-plus... planner5d.com Tool · How Founders Use AI Planner 5D pricing (India) Planner 5D In 2 answers
- Upload a floor plan image and get a 3D model you can furnish, on the web, iOS, Android, Windows and macOS. planner5d.com Tool · How Founders Use AI Planner 5D AI floor plan to 3D model Planner 5D In 2 answers
- Grammarly's plan page in rupees: Free, and Plus at Rs 392 a member a month billed yearly. grammarly.com Tool · How Founders Use AI Grammarly prices and plans Grammarly (Superhuman) In 2 answers
- The full suite in rupees: Free, Pro Rs 983 a member a month billed yearly (Rs 1,250 monthly) with unlimited rewrites and... superhuman.com Tool · How Founders Use AI Superhuman plans Superhuman (formerly Grammarly) In 2 answers
- A writing tool built for fiction: the Hobby & Student plan is $10 a month, with larger plans at $22 and $44 for novels and... sudowrite.com Tool · How Founders Use AI Sudowrite pricing Sudowrite In 2 answers
- Adobe's generator, with a free plan of daily generations across video, image and audio, models it calls commercially safe... adobe.com Tool · How Founders Use AI Adobe Firefly Adobe In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →