Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Google's image models for making and editing pictures by conversation in the Gemini app, from the fast Nano Banana 2 Lite to... deepmind.google Tool · How Founders Use AI Nano Banana: Gemini image models Google DeepMind In 2 answers
- The same free editor on Android. play.google.com Tool · How Founders Use AI Snapseed (Google Play) Google In 2 answers
- Free forever with limited AI summaries, Pro $10 a seat a month billed yearly ($18 monthly), Business $19; transcription in 100+... fireflies.ai Tool · How Founders Use AI Fireflies pricing Fireflies.ai In 2 answers
- Basic free with 300 transcription minutes a month and live transcription; Pro from $8.49 a user a month billed yearly ($16.99... otter.ai Tool · How Founders Use AI Otter pricing Otter.ai In 2 answers
- Google's student offer as shown in India: a student plan at no cost for 1 year, with higher limits, 400 GB of storage and video... gemini.google Tool · How Founders Use AI Gemini for students Google In 2 answers
- Perplexity's plan page: Pro $17 a month billed yearly and Max $167 a month billed yearly, with the choice of models from... perplexity.ai Tool · How Founders Use AI Perplexity Pro and Max Perplexity In 2 answers
- The US plans: Microsoft 365 Personal $9.99 a month, Family $12.99, Premium $19.99 with the advanced Copilot features, Pro $99.99. microsoft.com Tool · How Founders Use AI Microsoft Copilot plans for individuals Microsoft In 2 answers
- The Chrome extension on paid plans that lets Claude read a page and act on it (click, type, fill forms) with your own logins. claude.com Tool · How Founders Use AI Claude in Chrome Anthropic In 2 answers
- Clipchamp's subtitle feature: AI transcribes the audio, you edit the words and style the font, colour and position, then... clipchamp.com Tool · How Founders Use AI Auto subtitle generator Microsoft Clipchamp In 2 answers
- A free, open-source subtitle editor for Windows and macOS: create, time and fix subtitle files on your own computer, so the... github.com Tool · How Founders Use AI Subtitle Edit Subtitle Edit (open source) In 2 answers
- Topaz's plan page, including Topaz for Web Image at $19 a month for unblur, sharpen, denoise and upscale, and video plans. topazlabs.com Tool · How Founders Use AI Topaz Labs plans Topaz Labs In 2 answers
- What Premium adds over the free checker: 20,000+ extra checks for several languages, longer texts and unlimited sentence... languagetool.org Tool · How Founders Use AI LanguageTool Premium LanguageTool In 2 answers
- The free plan includes basic grammar fixes and 125-word paraphrasing; Premium is $8.33 a month billed annually. quillbot.com Tool · How Founders Use AI QuillBot Premium QuillBot In 2 answers
- The free plan includes a plagiarism check and an AI content detector, each up to 1,000 words. quetext.com Tool · How Founders Use AI Quetext pricing Quetext In 2 answers
- The official Indian government registry to run a free trademark knockout search before you commit to a name, the primary... Government of India (ipindia.gov.in) Tool · Tool · Starting Up Public Trademark Search, IP India Office of the Controller General of Patents, Designs and Trade Marks
- You do not need to be in anyone's network to see interest rising, you need the search data everyone already generates. Google... Google Tool · Starting Up Google Trends (Explore) Google
- Once you have a hunch about who your best customers are, you need to check it against behaviour, and Mixpanel is a real... Mixpanel Tool · Starting Up Cohort analysis: how to read the chart, choose a platform, and turn retention into growth Mixpanel
- This is the most durable, genuinely free one-page ICP format your whole team can adopt without setting up a spreadsheet or... HubSpot Template · One-page fillable template plus short guide · Starting Up HubSpot's Free Ideal Customer Profile Template (Make My Persona) HubSpot
- This is a free, copyable worksheet built on Dunford's method, with a dedicated target market characteristics box so you write... Miroverse Template · Fill-in worksheet · Starting Up April Dunford's Positioning Template (Miroverse) Erwan Derlyn (based on April Dunford's framework)
- Once you have found the job and written behavior-based questions, Typeform is a fast, accessible way to field them. Its... typeform.com Tool · Starting Up Typeform Survey Maker Typeform
- When a competitor shares no numbers, their own website still leaks signal, and BuiltWith reads it for you. Paste a private... BuiltWith Tool · Free lookup, instant per-site scan · Starting Up BuiltWith Technology Lookup BuiltWith
- Instead of refreshing competitor pages all day, you set up an alert once per competitor and let the updates come to you in a... Google Tool · A few minutes to set up · Starting Up Google Alerts Google
- If your users are on phones outside the big startup hubs, most of them already live inside WhatsApp and have never installed a... WhatsApp (Meta) Tool · product page plus API docs · Starting Up WhatsApp Business Platform Meta
- PostHog gives you product analytics and session replay in one place, so you can see both what people did (events, funnels) and... posthog.com Tool · Starting Up PostHog PostHog
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →