Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Google's image models for making and editing pictures by conversation in the Gemini app, from the fast Nano Banana 2 Lite to... deepmind.google Tool · How Founders Use AI Nano Banana: Gemini image models Google DeepMind In 2 answers
  2. The same free editor on Android. play.google.com Tool · How Founders Use AI Snapseed (Google Play) Google In 2 answers
  3. Free forever with limited AI summaries, Pro $10 a seat a month billed yearly ($18 monthly), Business $19; transcription in 100+... fireflies.ai Tool · How Founders Use AI Fireflies pricing Fireflies.ai In 2 answers
  4. Basic free with 300 transcription minutes a month and live transcription; Pro from $8.49 a user a month billed yearly ($16.99... otter.ai Tool · How Founders Use AI Otter pricing Otter.ai In 2 answers
  5. Google's student offer as shown in India: a student plan at no cost for 1 year, with higher limits, 400 GB of storage and video... gemini.google Tool · How Founders Use AI Gemini for students Google In 2 answers
  6. Perplexity's plan page: Pro $17 a month billed yearly and Max $167 a month billed yearly, with the choice of models from... perplexity.ai Tool · How Founders Use AI Perplexity Pro and Max Perplexity In 2 answers
  7. The US plans: Microsoft 365 Personal $9.99 a month, Family $12.99, Premium $19.99 with the advanced Copilot features, Pro $99.99. microsoft.com Tool · How Founders Use AI Microsoft Copilot plans for individuals Microsoft In 2 answers
  8. The Chrome extension on paid plans that lets Claude read a page and act on it (click, type, fill forms) with your own logins. claude.com Tool · How Founders Use AI Claude in Chrome Anthropic In 2 answers
  9. Clipchamp's subtitle feature: AI transcribes the audio, you edit the words and style the font, colour and position, then... clipchamp.com Tool · How Founders Use AI Auto subtitle generator Microsoft Clipchamp In 2 answers
  10. A free, open-source subtitle editor for Windows and macOS: create, time and fix subtitle files on your own computer, so the... github.com Tool · How Founders Use AI Subtitle Edit Subtitle Edit (open source) In 2 answers
  11. Topaz's plan page, including Topaz for Web Image at $19 a month for unblur, sharpen, denoise and upscale, and video plans. topazlabs.com Tool · How Founders Use AI Topaz Labs plans Topaz Labs In 2 answers
  12. What Premium adds over the free checker: 20,000+ extra checks for several languages, longer texts and unlimited sentence... languagetool.org Tool · How Founders Use AI LanguageTool Premium LanguageTool In 2 answers
  13. The free plan includes basic grammar fixes and 125-word paraphrasing; Premium is $8.33 a month billed annually. quillbot.com Tool · How Founders Use AI QuillBot Premium QuillBot In 2 answers
  14. The free plan includes a plagiarism check and an AI content detector, each up to 1,000 words. quetext.com Tool · How Founders Use AI Quetext pricing Quetext In 2 answers
  15. The official Indian government registry to run a free trademark knockout search before you commit to a name, the primary... Government of India (ipindia.gov.in) Tool · Tool · Starting Up Public Trademark Search, IP India Office of the Controller General of Patents, Designs and Trade Marks
  16. You do not need to be in anyone's network to see interest rising, you need the search data everyone already generates. Google... Google Tool · Starting Up Google Trends (Explore) Google
  17. Once you have a hunch about who your best customers are, you need to check it against behaviour, and Mixpanel is a real... Mixpanel Tool · Starting Up Cohort analysis: how to read the chart, choose a platform, and turn retention into growth Mixpanel
  18. This is the most durable, genuinely free one-page ICP format your whole team can adopt without setting up a spreadsheet or... HubSpot Template · One-page fillable template plus short guide · Starting Up HubSpot's Free Ideal Customer Profile Template (Make My Persona) HubSpot
  19. This is a free, copyable worksheet built on Dunford's method, with a dedicated target market characteristics box so you write... Miroverse Template · Fill-in worksheet · Starting Up April Dunford's Positioning Template (Miroverse) Erwan Derlyn (based on April Dunford's framework)
  20. Once you have found the job and written behavior-based questions, Typeform is a fast, accessible way to field them. Its... typeform.com Tool · Starting Up Typeform Survey Maker Typeform
  21. When a competitor shares no numbers, their own website still leaks signal, and BuiltWith reads it for you. Paste a private... BuiltWith Tool · Free lookup, instant per-site scan · Starting Up BuiltWith Technology Lookup BuiltWith
  22. Instead of refreshing competitor pages all day, you set up an alert once per competitor and let the updates come to you in a... Google Tool · A few minutes to set up · Starting Up Google Alerts Google
  23. If your users are on phones outside the big startup hubs, most of them already live inside WhatsApp and have never installed a... WhatsApp (Meta) Tool · product page plus API docs · Starting Up WhatsApp Business Platform Meta
  24. PostHog gives you product analytics and session replay in one place, so you can see both what people did (events, funnels) and... posthog.com Tool · Starting Up PostHog PostHog

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