Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is the lean counterweight to GitLab: a real, Creative-Commons handbook you can fork today, written as short human sections... GitHub (basecamp/handbook) Template · 30 min read · Starting Up The 37signals (Basecamp) Employee Handbook 37signals
- Your answer says 'write the decision, the reasoning, and who owns it in one place', and this is the copy-paste template for... GitHub Template · 30 min read · Starting Up Decision Record: how to initiate and complete decisions for teams Joel Parker Henderson
- Jerry Colonna was a top-tier VC before he became the coach founders call when the company is doing fine but they are not.... Reboot.io Tool · Site plus podcast archive · Starting Up Reboot: CEO Coaching and the Emotional Side of Leadership (Jerry Colonna) Jerry Colonna
- This is the room the answer tells you to find. SheThePeople has run a women-founder community for over a decade (70,000+ women... SheThePeople Tool · Recurring community + annual summit · Starting Up She Leads India: SheThePeople's Women Founder Community and Summit Shaili Chopra, SheThePeople
- When the answer says 'call someone in India tonight,' this is the number to call. Vandrevala runs a genuinely free, private,... Vandrevala Foundation Tool · Helpline: call or WhatsApp +91 9999 666 555 · Starting Up Free 24x7 Mental Health Counselling Vandrevala Foundation
- When the advice is 'find two or three founders who have shut down and talk to them,' this is where you actually find them. It... founderpledge.com Tool · Directory, 80+ resources · Starting Up Founder Mental Health Pledge: Resources Directory Founder Mental Health Pledge
- This is the actual portal you apply through, not a blog paraphrase, so the tiers here are current: up to $5,000 for self-funded... AWS Tool · 10 min read · Starting Up AWS Activate: Credits for Startups (official program page) Amazon Web Services
- The official docs page (updated May 2026) spells out the one fact that matters most for an Anywhere Founder with no VC on the... Microsoft Learn Tool · 8 min read · Starting Up What is Microsoft for Startups? (Founders Hub official overview) Microsoft
- This is NABARD's own page for its INR 750 Cr blended-capital fund built specifically for agriculture and rural enterprise, with... NABARD Tool · 10 min read · Starting Up AgriSURE: Agri Fund for Start-Ups and Rural Enterprises NABARD / NABVENTURES Ltd.
- This is the official portal for grant-in-aid up to INR 25 lakh (seed) and INR 5 lakh (idea stage) routed through a network of... Government of India Tool · 15 min read · Starting Up RKVY-RAFTAAR Innovation and Agri-Entrepreneurship Programme Ministry of Agriculture and Farmers Welfare
- The scheme's own about page: under SISFS the government routed money through DPIIT-recognised incubators as a grant of up to 20... Startup India (Seed Fund portal) Tool · portal · Starting Up About the Startup India Seed Fund Scheme (SISFS) DPIIT, Government of India
- This is the government's own live map of 73 BIRAC-backed bioincubators, the exact specialized programs a biotech, healthtech,... BIRAC (Government of India) Tool · browse · Starting Up BIRAC BioNEST: Directory of India's Bioincubators Biotechnology Industry Research Assistance Council (BIRAC)
- Once you know you want a specialized program, this is where you filter for it: a live India directory of accelerators and... Startup Grants India Tool · browse · Starting Up Startup Grants India: Accelerator and Incubator Directory by Sector Startup Grants India
- This is the technical compliance matrix craft laid out concretely: read the tender line by line, flag every 'shall/must/will'... Responsive Template · 15 min read · Starting Up Proposal Compliance Matrix Guide: Tips, Template & Examples Responsive (formerly RFPIO)
- This is the live portal for the single best state-startup buying channel in India, and it is proof of the state-first thesis: a... Kerala Startup Mission Tool · 20 min explore · Starting Up Government as a Marketplace, Kerala Startup Mission Kerala Startup Mission (KSUM)
- This is the free base layer for central tenders, not a blog about it. Every central ministry, department, and CPSE tender worth... Central Public Procurement Portal, Government of India Tool · portal, set up in one sitting · Starting Up Central Public Procurement Portal (eprocure.gov.in): search, save, and track central tenders National Informatics Centre
- Your answer says to give the deal a mutual close plan with dates and named owners, and this is the concrete artifact for it: a... Dock Template · 12 min read · Starting Up Mutual Action Plans 101: Tips, Tools, and Templates (with free template) Dock
- This is the rare guide that hands you the exact copy you need, not just theory: a 'quote kit' email with the subject line... Do What Matter Template · 15 min read · Starting Up B2B Case Study Template: Proof That Sells (with a quote kit and permission email) Do What Matter editorial team
- A second, lighter India-specific template if the DPDPA.com one feels heavy for a v1. It is a ready-to-adapt privacy policy... Arohana Legal Template · 15 min read · Starting Up Startup Privacy Policy: Elements and Template Arohana Legal
- This is the actual filing portal, not a summary of it. India joined the Madrid System in 2013, so from your existing Indian... WIPO (World Intellectual Property Organization) Tool · 20 min read · Starting Up The Madrid System for the International Registration of Marks WIPO
- Real, downloadable license agreements from one of the most active tech-transfer offices in the world, including both an... Harvard OTD Template · reference · Starting Up Sample Licensing Agreements (Exclusive and Non-Exclusive) Harvard Office of Technology Development
- India-founded (Bengaluru) and thick with Indian operators who solved your exact problem recently: growth leads, founder-led... Topmate Tool · tool · Starting Up Topmate: book 1:1 time with operators and functional experts Ankit Agarwal and Dinesh Singh
- Where FAST is the one-pager, this spells out the exit mechanics in plain clause language you can lift: either party terminates... Promise Legal Template · copy-paste template + notes · Starting Up Startup Advisor Agreement Template (FAST-Style, 2025) Promise Legal
- The clearest example of a globally networked program you can join from India without moving: a 6-month residency in Bengaluru... South Park Commons Tool · 6 min read · Starting Up South Park Commons India South Park Commons
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →