Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A free standard mutual NDA written by a committee of experienced lawyers and used by over 2,000 companies, with a cover page... commonpaper.com Template · Template · Starting Up Mutual Non-Disclosure Agreement (Common Paper Standard) Common Paper
- An open-source standard mutual NDA, free to use under CC BY 4.0, with a cover page that carries the deal-specific terms. github.com Template · Template · Starting Up Bonterms Mutual NDA Bonterms
- Cloudflare's registrar charges only what the registry and ICANN charge, with no markup, and redacts WHOIS details by default. developers.cloudflare.com Tool · Docs · Starting Up Cloudflare Registrar (developer docs) Cloudflare
- Paddle acts as merchant of record for SaaS and apps, handling global sales tax and compliance, for 5% plus 50 cents per... paddle.com Tool · Pricing page · Starting Up Paddle pricing Paddle
- The founder-led community of Indian SaaS builders, now growing into AIBoomi, with its Playbook, annual conference, roundtables... saasboomi.org Tool · Community · Starting Up SaaSBOOMi SaaSBOOMi
- A free downloadable Excel profit and loss statement and projection template for a small business. vertex42.com Template · Excel template · Starting Up Profit and Loss Template Vertex42
- A YouTube research and SEO tool for keyword scores, title ideas and competitor tracking. Free plan; Boost $19 a month or $199 a... vidiq.com Tool · Pricing page · Starting Up vidIQ pricing vidIQ
- A browser extension and app for title, tag and thumbnail testing and keyword research inside YouTube Studio. Pro is listed at... tubebuddy.com Tool · Pricing page · Starting Up TubeBuddy pricing TubeBuddy
- A free tool that shows YouTube search volumes and keyword ideas for 170 countries, India included. ahrefs.com Tool · Free tool · Starting Up Ahrefs free YouTube Keyword Tool Ahrefs
- Google's India page on setting an average daily budget and monthly spending limit in rupees, with a spend estimator. business.google.com Tool · Product page · Starting Up Google Ads campaign budget (India) Google
- Google's keyword research tool inside Google Ads: search volumes, trends and bid ranges for the phrases people type. ads.google.com Tool · Product page · Starting Up Keyword Planner (Google Ads) Google
- Apple's beta testing service for inviting testers to try builds before release. developer.apple.com Tool · Product page · Starting Up TestFlight Apple
- Microsoft's India pricing for business plans, GST extra: Business Basic ₹170 a user a month paid yearly with web and mobile... microsoft.com Tool · Pricing page · Starting Up Compare Microsoft 365 business plans (India) Microsoft
- A step-by-step marketing plan guide with a free downloadable template covering goals, audience, channels, budget and measurement. blog.hubspot.com Template · Guide and template · Starting Up 6 Steps to Create an Outstanding Marketing Plan (with free templates) HubSpot
- India's official open data portal: datasets from ministries and states on households, businesses, agriculture, health,... data.gov.in Tool · Data portal · Starting Up Open Government Data Platform India Government of India
- Amazon India's affiliate program: share links to Amazon products and earn up to 10% in advertising fees on qualifying purchases. affiliate-program.amazon.in Tool · Program page · Starting Up Amazon Associates India Amazon
- Flipkart's affiliate commission table by category, for example 8% on fashion and lifestyle, 5% on books and general merchandise... affiliate.flipkart.com Tool · Commission table · Starting Up Flipkart Affiliate commissions Flipkart
- Google Cloud's startup program: a $2,000 Start tier for startups founded in the last two years with a working product, and up... cloud.google.com Tool · Program page · Starting Up Google for Startups Cloud Program Google Cloud
- Microsoft's startup program, which releases up to $150,000 in Azure credits over time as a startup shows progress and Azure usage. microsoft.com Tool · Program page · Starting Up Microsoft for Startups Microsoft
- Cloudflare's program of up to $350,000 in credits for a year, starting at $10,000 for companies that have raised under $1 million. cloudflare.com Tool · Program page · Starting Up Cloudflare for Startups Cloudflare
- NVIDIA's program for AI startups with free cloud credits from partners, preferred pricing on NVIDIA hardware and software, and... nvidia.com Tool · Program page · Starting Up NVIDIA Inception for Startups NVIDIA
- Microsoft's entry business plan: web and mobile Word, Excel and PowerPoint, email on your domain, cloud storage, Teams meetings... microsoft.com Tool · Product page · Starting Up Microsoft 365 Business Basic (India) Microsoft
- Zudio's own page for anyone who wants to run a Zudio store: a Retail Business Associate form, after which the company's... zudio.com Tool · Official form · Starting Up Zudio Retail Business Associate form Trent Ltd (Zudio)
- Zepto's own page for its Growth Partner programme, under which a partner runs a dark store with Zepto helping on location,... zepto.co.in Tool · Official page · Starting Up Zepto Growth Partner programme (dark stores) Zepto
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →