Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A free digital marketing course from HubSpot Academy: 10 lessons, 30 videos and 8 quizzes over 3 hr 24 min, ending in a... academy.hubspot.com Course · 3 hr 24 min · Starting Up HubSpot Academy: Digital Marketing Certification Course HubSpot Academy
  2. Google's structured certificate on Coursera, about 6 months at 10 hours a week, covering Google Ads, analytics, email, social... coursera.org Course · about 6 months · Starting Up Google Digital Marketing & E-commerce Professional Certificate (Coursera) Google on Coursera
  3. IIDE is an Indian digital marketing institute; its online course page lists live sessions, brand projects, 1-on-1 mentoring and... iide.co Course · Starting Up IIDE online digital marketing course IIDE
  4. The Ken's newsletter list: free newsletters every weekday plus subscriber newsletters on Indian business and markets. the-ken.com Tool · Starting Up The Ken newsletters The Ken
  5. Inc42's free newsletters on India's tech and startup economy; the Inc42 Daily Brief is the daily read on funding, policy and... inc42.com Tool · Starting Up Inc42 Newsletters Inc42
  6. The subscription page for Lenny's Newsletter on product, growth and careers: $20 a month or $200 a year. lennysnewsletter.com Tool · Starting Up Lenny's Newsletter subscription Lenny Rachitsky
  7. Ben Thompson's analysis of the business and strategy of technology: weekly articles are free, and Stratechery Plus with daily... stratechery.com Tool · Starting Up Stratechery Plus Ben Thompson
  8. HubSpot's free CRM, with no expiry: up to two users and 1,000 contacts, with marketing, sales and service hubs to upgrade into. hubspot.com Tool · Starting Up HubSpot free CRM HubSpot
  9. SurveySparrow's plans for chat-style surveys, NPS and CSAT. The forever free plan allows 75 responses a quarter, 3 active... surveysparrow.com Tool · Starting Up SurveySparrow pricing SurveySparrow
  10. Jotform's own plans. Starter is free with 5 active forms and 100 submissions a month and Jotform branding; Bronze is $39 a... jotform.com Tool · Starting Up Jotform pricing Jotform
  11. Zoho Forms' plans. The forever free plan gives 1 user, 3 forms and 500 submissions a month; Basic lifts that to unlimited forms... zoho.com Tool · Starting Up Zoho Forms pricing Zoho
  12. The WordPress form plugin's plans. There is a free Lite version; Basic is $49.50 a year at the introductory price ($99... wpforms.com Tool · Starting Up WPForms pricing WPForms
  13. Kahoot's plans for work and events. Kahoot! 360 Express is free for 15-minute sessions with up to 15 participants; Pro Start is... kahoot360.com Tool · Starting Up Kahoot! 360 pricing Kahoot!
  14. Mentimeter's plans for live polls and quizzes in a talk. There is a free plan; Basic is $11.99 per presenter a month and Pro... mentimeter.com Tool · Starting Up Mentimeter plans Mentimeter
  15. Quizizz is now Wayground, a platform teachers use to build quizzes, presentations and flashcards. It can generate a full... wayground.com Tool · Starting Up Wayground (formerly Quizizz) Wayground
  16. A free static QR code generator. Its codes are free for any use including commercial, do not expire, and can carry a logo... qrcode-monkey.com Tool · Starting Up QRCode Monkey QRCode Monkey
  17. Bitly's plans for short links and dynamic QR codes. Free (with ads) gives 2 QR codes a month; Core is $10 a month billed yearly... bitly.com Tool · Starting Up Bitly pricing Bitly
  18. WiseStamp's plans for managed email signatures. Pro+ is $9 a month billed yearly for individuals and micro-teams, adding up to... wisestamp.com Tool · Starting Up WiseStamp pricing WiseStamp
  19. Zoho Cliq's plans for team chat, from a free edition to Standard, Professional and Enterprise, the last two for at least 10 users. zoho.com Tool · Starting Up Zoho Cliq pricing Zoho
  20. Google's page for Chat, the team messaging app that comes with every Google Workspace plan alongside Gmail, Meet and Drive. workspace.google.com Tool · Starting Up Google Chat Google
  21. Zoho SalesIQ's plans for website chat. The free plan gives 3 operator licences and visitor insights for 10,000 visitors a... zoho.com Tool · Starting Up Zoho SalesIQ pricing Zoho
  22. Tidio's plans for live chat and its Lyro AI agent. Free is $0; Starter is $24.17 a month billed yearly for 100 billable... tidio.com Tool · Starting Up Tidio pricing Tidio
  23. Chatbase's plans for an AI agent trained on your own pages and documents. Hobby is $32 a month billed yearly for 700 message... chatbase.co Tool · Starting Up Chatbase pricing Chatbase
  24. A simple booking page sold as a one-time $29 lifetime deal on AppSumo, with Stripe and PayPal payments, calendar sync with... tidycal.com Tool · Starting Up TidyCal TidyCal

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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