Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Fresha's pricing as shown in India. The subscription is listed as free for one-person businesses and teams; text and WhatsApp... fresha.com Tool · Starting Up Fresha pricing Fresha
- Setmore's plans. Free covers up to 4 users with unlimited appointments; Pro is $5 per user a month billed yearly ($12 monthly).... setmore.com Tool · Starting Up Setmore pricing Setmore
- Practo's page for doctors, clinics and hospitals. A Practo Prime subscription adds the Book feature so patients can book... practo.com Tool · Starting Up Practo for providers Practo
- Exotel's own price list for its cloud business phone, in rupees: Dabbler is ₹9,999 for 5 months with 3 agents, one virtual... exotel.com Tool · Starting Up Exotel business phone system pricing Exotel
- MyOperator's own pricing page for its calls-plus-WhatsApp platform: Sedan at ₹5,000 a month for 10 users with unlimited in and... myoperator.com Tool · Starting Up MyOperator plans and pricing MyOperator
- RingCentral's own plan page for its cloud phone, meetings and chat app, priced in US dollars: Core is $20 a user a month paid... ringcentral.com Tool · Starting Up RingCentral business phone pricing RingCentral
- Jobber's own pricing for its software for home-service and field-service businesses: quotes, scheduling, invoicing and... getjobber.com Tool · Starting Up Jobber pricing Jobber
- Housecall Pro's own price page for scheduling, dispatch, estimates and invoicing for US home-service trades: the Basic plan is... housecallpro.com Tool · Starting Up Housecall Pro pricing Housecall Pro
- Zoho's own pricing for Zoho FSM, field service management priced by appointments a month: free for 30 appointments, and... zoho.com Tool · Starting Up Zoho FSM pricing Zoho
- ServiceTitan's packages page: per-technician pricing on request for its Essentials and The Works packages, covering dispatch,... servicetitan.com Tool · Starting Up ServiceTitan pricing ServiceTitan
- Zoho's own pricing for Zoho Sign, shown in rupees for India: a free plan for one user with 5 envelopes a month, Standard at... zoho.com Tool · Starting Up Zoho Sign pricing Zoho
- Adobe's free browser tool for adding your own signature to a PDF: no trial and no expiry, though requesting signatures from... adobe.com Tool · Starting Up Sign PDF online free (Adobe Acrobat) Adobe
- Dropbox's pricing for Dropbox Sign (formerly HelloSign): Essentials for one person is $15 a month billed yearly ($180 a year),... sign.dropbox.com Tool · Starting Up Dropbox Sign pricing Dropbox
- KonfHub's own fees for its Indian event ticketing platform: free for events with only free tickets (up to 100 registrations),... konfhub.com Tool · Starting Up KonfHub pricing KonfHub
- Luma's own pricing for its event pages and calendars: free with unlimited events and guests, reminders by email, SMS and... luma.com Tool · Starting Up Luma pricing Luma
- Zoho's own pricing for Zoho Backstage, conference software with 0% commission ticketing: free for 100 attendees an event, and... zoho.com Tool · Starting Up Zoho Backstage pricing Zoho
- Eventbrite's own fee page (US prices): no fees for free events, and paid tickets carry a 3.7% plus $1.79 service fee per ticket... eventbrite.com Tool · Starting Up Eventbrite organizer pricing Eventbrite
- District by Zomato's organiser page for listing an event in the app Indians use to find shows, concerts and comedy; the page... district.in Tool · Starting Up List your event on District District by Zomato
- Podia's own plans for courses, downloads, coaching and community: Mover at $42 a month billed annually with 5% fees and up to... podia.com Tool · Starting Up Podia pricing Podia
- Apple India's page for the iPhone 17: 4K 60 fps video in Dolby Vision, simultaneous front and rear video capture, and a front... apple.com Tool · Starting Up iPhone 17 Apple
- DJI's own page for the Osmo Pocket 4, the pocket gimbal camera that replaced the Pocket 3: a 1-inch sensor, 4K at up to 240fps,... dji.com Tool · Starting Up DJI Osmo Pocket 4 DJI
- Sony India's own store listing for the ZV-E10 II body, a vlogging mirrorless camera with an APS-C sensor and 4K 60p 10-bit... shopatsc.com Tool · Starting Up Sony ZV-E10 II (body) Sony India
- DJI's own store page for the DJI Mic 3 wireless clip-on microphone: one transmitter and receiver at USD $169, two transmitters... store.dji.com Tool · Starting Up DJI Mic 3 DJI
- Sony India's own store listing for the ECM-LV1, a wired stereo clip-on microphone for cameras, at an MRP of ₹2,090. shopatsc.com Tool · Starting Up Sony ECM-LV1 lavalier microphone Sony India
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →