Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Logitech G's India store for its Yeti USB microphones (Yeti, Yeti 2, Yeti Nano, Yeti GX), which plug into a laptop with no... logitechg.com Tool · Starting Up Logitech G microphones (India) Logitech G
  2. LinkedIn's marketplace where clients find providers in design, marketing, law, accounting and coaching; a provider gets a free... linkedin.com Tool · Starting Up LinkedIn Services Marketplace LinkedIn
  3. Milaap's own pricing page for donation fundraisers: 0% platform fees, with a relationship manager to help set up a fundraiser. milaap.org Tool · Starting Up Milaap pricing Milaap
  4. Reliance Digital's listing for the DJI Osmo Pocket 4 Standard Combo, priced at ₹52,990 against an MRP of ₹65,990, with a 1-inch... reliancedigital.in Tool · Starting Up DJI Osmo Pocket 4 Standard Combo at Reliance Digital Reliance Digital
  5. Reliance Digital's listing for the Hollyland Lark A1 Duo, a two-transmitter wireless clip-on mic with 48 kHz/24-bit recording... reliancedigital.in Tool · Starting Up Hollyland Lark A1 Duo at Reliance Digital Reliance Digital
  6. Xero's own US price page. Xero is the cleaner, simpler rival to QuickBooks for small US, UK, Australian and New Zealand... xero.com Tool · Pricing page · Starting Up Xero pricing plans (US) Xero
  7. FreshBooks' own price page. FreshBooks is invoicing-first accounting for US and Canadian freelancers and small service firms,... freshbooks.com Tool · Pricing page · Starting Up FreshBooks pricing FreshBooks
  8. US payroll from Intuit, the natural pick for a US business already keeping its books in QuickBooks. The page lists Workforce... quickbooks.intuit.com Tool · Pricing page · Starting Up QuickBooks Payroll pricing (US) Intuit
  9. The best-known payroll service for small US businesses: unlimited payroll runs, direct deposit, tax filings and payments on... gusto.com Tool · Pricing page · Starting Up Gusto pricing (US) Gusto
  10. The UK government's own free payroll software for employers with fewer than 10 employees, which reports PAYE to HMRC in real... gov.uk Tool · Official page · Starting Up Download HMRC's Basic PAYE Tools HM Revenue and Customs
  11. The HR system most US small businesses start with. The page lists a flat $250 a month for Core for companies with 25 employees... bamboohr.com Tool · Pricing page · Starting Up BambooHR pricing BambooHR
  12. Rippling sells HR, payroll, devices and apps as modules on one employee record, suited to a company with staff in several... rippling.com Tool · Pricing page · Starting Up Rippling pricing Rippling
  13. Zoho's applicant tracking system for companies and staffing agencies. The page lists a forever-free plan with one active job,... zoho.com Tool · Pricing page · Starting Up Zoho Recruit pricing Zoho
  14. Workable is an applicant tracking system with job-board posting, sourcing and an HR module, priced by company size. The page... workable.com Tool · Pricing page · Starting Up Workable pricing Workable
  15. A low-cost ATS and recruitment CRM used by small companies and independent recruiters. The page lists Professional at $15 a... manatal.com Tool · Pricing page · Starting Up Manatal pricing Manatal
  16. An ATS and CRM built for staffing and recruitment agencies, tracking clients and placements as well as candidates. The page... recruitcrm.io Tool · Pricing page · Starting Up Recruit CRM pricing Recruit CRM
  17. A time and attendance app that the maker states is free forever for unlimited users, with mobile clock-ins, GPS tracking, face... jibble.io Tool · Product page · Starting Up Jibble: free time tracking and attendance Jibble
  18. Attendance and leave inside RazorpayX Payroll: attendance arrives through the website, biometric devices or APIs and flows... razorpay.com Tool · Product page · Starting Up RazorpayX Payroll attendance management Razorpay
  19. Truein is an Indian face-recognition attendance system for multi-site and field workforces (factories, facility management,... truein.com Tool · Pricing page · Starting Up Truein pricing Truein
  20. An app for deskless teams with time clock, scheduling, forms and chat. The page lists a Small Business plan free for up to 10... connecteam.com Tool · Pricing page · Starting Up Connecteam pricing Connecteam
  21. Expense reports, receipt scanning and approvals from Zoho, priced in rupees. The page lists a Free plan for up to 3 users with... zoho.com Tool · Pricing page · Starting Up Zoho Expense pricing (India) Zoho
  22. An Indian travel and expense platform with prepaid corporate cards, built for enterprises with many employees spending on the... happay.com Tool · Product page · Starting Up Happay travel and expense management Happay
  23. The receipt-scanning expense app many US businesses use. The page lists the Collect plan at $5 a member a month and says... expensify.com Tool · Pricing page · Starting Up Expensify pricing Expensify
  24. A US corporate card with expense management built in. The page lists a Free plan at $0 a user a month with the card, receipt... ramp.com Tool · Pricing page · Starting Up Ramp pricing Ramp

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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