Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The Ministry of Textiles' own online store for handloom weavers and handicraft artisans, built to sell traditional products... indiahandmade.com Tool · Marketplace · Starting Up India Handmade Ministry of Textiles, Government of India
- A phone-first GST billing and inventory app built for Indian shops and traders. Plus is ₹3,490 a year billed annually and Pro,... mybillbook.in Tool · Pricing page · Starting Up myBillBook plans and pricing FloBiz
- Zoho's shared team drive with team folders, granular access and the Zoho office apps. In rupees, Starter is ₹140 a user a month... zoho.com Tool · Pricing page · Starting Up Zoho WorkDrive pricing Zoho
- Dropbox's own plan list. Plus is $9.99 a month for one person with 2 TB; Standard is $15 a user a month for teams, starting at... dropbox.com Tool · Pricing page · Starting Up Dropbox plans Dropbox
- Google's personal storage plans in rupees, shared across Drive, Gmail and Photos. 15 GB is free, Lite is ₹59 a month for 30 GB... one.google.com Tool · Pricing page · Starting Up Google One plans (India) Google
- AppFlowy is an open-source Notion alternative you can use on its cloud or host yourself. Personal is free; Pro is $12 a member... appflowy.com Tool · Pricing page · Starting Up AppFlowy pricing: cloud and self-hosted AppFlowy
- The source code and self-hosting instructions for AppFlowy, which describes itself as the open source alternative to Notion,... github.com Tool · Code repository · Starting Up AppFlowy on GitHub AppFlowy
- AFFiNE combines docs, whiteboards and databases, local-first, with an MIT-licensed editor and a self-hostable backend. Free for... affine.pro Tool · Pricing page · Starting Up AFFiNE pricing AFFiNE
- A local-first workspace for notes, objects and collaboration where data is encrypted on your device and only you hold the keys,... anytype.io Tool · Product page · Starting Up Anytype Anytype
- Google's free notes and checklists app, built into Android and connected to Gmail, Docs and Calendar, with work accounts... workspace.google.com Tool · Product page · Starting Up Google Keep Google
- Microsoft's free notebook app for Windows, Mac, phones and the web, where you can click anywhere on a page to type, draw or paste. onenote.cloud.microsoft Tool · Product page · Starting Up Microsoft OneNote Microsoft
- The handwriting notes app for iPad and Apple Pencil, also on Android and Windows. Free for 3 files; Essential is $11.99 a year... goodnotes.com Tool · Pricing page · Starting Up Goodnotes plans and pricing Goodnotes
- A handwriting and audio-recording notes app for iPad. Starter is free for 5 notes; Lite is $11.99 a year and Plus $15.99 a year... notability.com Tool · Pricing page · Starting Up Notability pricing Ginger Labs
- The mind mapping app on Windows, Mac, Linux, iPad and phones. The free plan covers classic mind maps; Pro is US$4.92 a month... xmind.com Tool · Pricing page · Starting Up Xmind pricing Xmind
- A browser-based mind mapping tool built for collaboration. Free for 3 mind maps; Personal is $3.50 and Pro $5.50 a user a... mindmeister.com Tool · Pricing page · Starting Up MindMeister pricing MeisterLabs
- Freeplane is a free and open-source desktop mind mapping application, the successor to FreeMind, with documentation and... freeplane.org Tool · Documentation · Starting Up Freeplane documentation Freeplane
- Todoist's own plan page. It is the cross-platform to-do list for one person or a small team: Beginner is free, Pro is $5 a... todoist.com Tool · Pricing page · Starting Up Todoist pricing Doist
- TickTick's upgrade page. It is a to-do list with a calendar view, a Pomodoro timer and habit tracking built in; the free plan... ticktick.com Tool · Pricing page · Starting Up TickTick Premium TickTick
- Microsoft's own App Store listing for To Do, which shows it as free. It is the to-do list for anyone whose work runs on... apps.apple.com Tool · App listing · Starting Up Microsoft To Do on the App Store (India) Microsoft
- The App Store listing for Things 3, the most polished to-do app for people who use only Apple devices. In India it is ₹999 on... apps.apple.com Tool · App listing · Starting Up Things 3 on the App Store (India) Cultured Code
- Trello's own plan page. It is the Kanban board a whole team understands on day one: Free covers up to 10 collaborators per... trello.com Tool · Pricing page · Starting Up Trello pricing Atlassian
- Asana's own plan page. It is for teams running several projects with owners and deadlines: Personal is free forever for one or... asana.com Tool · Pricing page · Starting Up Asana pricing Asana
- Zoho Projects' own plan page. It is the project tool for teams already on Zoho's apps, with a free plan for up to 5 users and... zoho.com Tool · Pricing page · Starting Up Zoho Projects pricing Zoho
- Notion's page for its free calendar app, which connects to your Google Calendar and shows Notion dates beside your meetings,... notion.com Tool · Product page · Starting Up Notion Calendar Notion
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →