Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The government's botnet cleaning centre lists free bot removal tools for Windows from Indian vendors including K7, Quick Heal... csk.gov.in Tool · Tools page · Starting Up Cyber Swachhta Kendra security tools CERT-In, Government of India
- Zoho's contract lifecycle software in Standard, Professional and Premium plans, with Zoho Sign included at no extra cost and a... zoho.com Tool · Pricing page · Starting Up Zoho Contracts pricing Zoho
- SpotDraft is a contract lifecycle platform for in-house legal teams: templates, approvals, e-signatures, a searchable... spotdraft.com Tool · Pricing page · Starting Up SpotDraft pricing SpotDraft
- Ironclad's own pricing page: an AI contract lifecycle platform sold by custom quote, built for larger legal and procurement teams. ironcladapp.com Tool · Pricing page · Starting Up Ironclad pricing Ironclad
- An Indian platform that gives a coaching institute or teacher its own branded app for live classes, tests and fees, sold on the... classplusapp.com Tool · Product site · Starting Up Classplus Classplus
- The official SPICe+ e-form on the MCA V3 portal, which is what every platform and CA files on your behalf. Open it to see... mca.gov.in Tool · Web form · Starting Up SPICe+ form: reserve a name and incorporate a new company (MCA) Ministry of Corporate Affairs
- Razorpay's incorporation service, priced at Rs 1,499 plus government fee for a Private Limited Company, an LLP or an OPC on its... razorpay.com Tool · Product page · Starting Up Razorpay Rize: register a Private Limited, LLP or OPC Razorpay
- One of the largest Indian filing platforms. Its Starter plan for a Private Limited Company is Rs 999 plus government fee and... vakilsearch.com Tool · Product page · Starting Up Vakilsearch: company registration in India Vakilsearch
- An Indian filing platform whose page starts Private Limited registration at Rs 2,999 plus government fees and lays out, in one... legalwiz.in Tool · Product page · Starting Up LegalWiz: Private Limited Company registration LegalWiz.in
- IndiaFilings' trademark service, starting from Rs 1,899 for a lawyer-assisted search and filing of the application. indiafilings.com Tool · Product page · Starting Up IndiaFilings: trademark search and filing IndiaFilings
- LegalWiz starts trademark registration at Rs 1,999 plus government fees, and its FAQ spells out the official fee plainly: Rs... legalwiz.in Tool · Product page · Starting Up LegalWiz: trademark registration LegalWiz.in
- A gallery of presentation templates, pitch decks among them, built in Pitch, a slide tool made for teams that share and track... pitch.com Template · Template gallery · Starting Up Pitch: presentation templates Pitch
- Pitch's own pricing: Free at EUR 0 forever with 100 AI credits that do not renew, Plus at EUR 10 a month paid yearly with 500... pitch.com Tool · Pricing page · Starting Up Pitch: plans and pricing Pitch
- Wix's own plan page: a free plan with Wix branding, then Light, Core, Business and Business Elite, each with a free domain for... wix.com Tool · Pricing page · Starting Up Wix plans and pricing Wix
- Squarespace's plan page, priced in rupees for India: Basic ₹630 a month and Core ₹720 a month billed yearly (₹810 and ₹1,080... squarespace.com Tool · Pricing page · Starting Up Squarespace pricing (India) Squarespace
- Webflow's site plans: a free Starter workspace, Basic at $15 a month billed yearly for a site without a CMS and Premium at $25... webflow.com Tool · Pricing page · Starting Up Webflow pricing Webflow
- Carrd's pricing for one-page sites: free to build, Pro Lite from $9 a year, and Pro Standard at $19 a year for 10 sites with... carrd.com Tool · Pricing page · Starting Up Carrd Pro plans Carrd
- Unbounce's plans for marketers running paid traffic: Starter $29 a month ($22 billed yearly), Build $99, and Experiment $149 a... unbounce.com Tool · Pricing page · Starting Up Unbounce pricing Unbounce
- GemPages is a page builder app inside Shopify for product, landing and sale pages. It has a free plan for a first page and a... gempages.net Tool · Pricing page · Starting Up GemPages pricing GemPages
- Replo builds landing pages for Shopify brands running paid ads. A free plan publishes your first site; Starter is $99 a month... replo.app Tool · Pricing page · Starting Up Replo pricing Replo
- Softr turns a spreadsheet, Airtable or its own database into a portal, directory or internal tool. A free plan, then Basic at... softr.io Tool · Pricing page · Starting Up Softr pricing Softr
- Glide makes apps from spreadsheets and data you already keep. Free for up to 10 projects, Basic at $25 a month for personal... glideapps.com Tool · Pricing page · Starting Up Glide pricing Glide
- Sketch is the Mac-native design tool. Standard is $12 per editor a month billed yearly with real-time collaboration and free... sketch.com Tool · Pricing page · Starting Up Sketch pricing Sketch
- ProtoPie builds high-fidelity interactive prototypes that behave like the real app, with sensors, inputs and logic. Free covers... protopie.io Tool · Pricing page · Starting Up ProtoPie plans ProtoPie
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →