Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Figma's whiteboard. FigJam is included with all seats on every Figma plan, including the free Starter plan, with stickies,... figma.com Tool · Product page · Starting Up FigJam Figma
  2. Excalidraw's paid tier adds saved workspaces to the free, open-source whiteboard. The free plan has the full editor with... excalidraw.com Tool · Pricing page · Starting Up Excalidraw+ pricing Excalidraw
  3. A free, instant collaborative whiteboard in the browser, quick to open and share during a call. tldraw.com Tool · Web app · Starting Up tldraw tldraw
  4. Apple's free whiteboard app for iPhone, iPad and Mac, built for drawing with the Apple Pencil and sharing a board with others... apps.apple.com Tool · App Store page · Starting Up Freeform (App Store, India) Apple
  5. Microsoft's whiteboard, which works inside Teams meetings and on Windows and touch screens, with more than 60 free templates. microsoft.com Tool · Product page · Starting Up Microsoft Whiteboard Microsoft
  6. The free, open-source diagram editor (also known as diagrams.net): free forever, no sign-up, and your files stay wherever you... drawio.com Tool · Web and desktop app · Starting Up draw.io draw.io
  7. Lucidchart's pricing page. The free plan allows 3 editable documents with up to 75 shapes each; Individual is $9 a month billed... lucidchart.com Tool · Pricing page · Starting Up Lucidchart pricing Lucid
  8. Mermaid turns a few lines of text into flowcharts, sequence diagrams, ER diagrams and more. Because the diagram is text, an AI... mermaid.js.org Tool · Docs and live editor · Starting Up Mermaid Mermaid
  9. The open-source tool that draws UML diagrams (sequence, class, activity and more) from simple text descriptions, standard in... plantuml.com Tool · Docs · Starting Up PlantUML PlantUML
  10. Pixlr's browser and phone photo editors. Plus is $1.99 a month billed yearly ($2.49 monthly) for ad-free use with 80 monthly AI... pixlr.com Tool · Pricing page · Starting Up Pixlr pricing Pixlr
  11. Canva's free logo maker: pick a template or start blank, set your name in a font, and download. Fast and free for a first logo. canva.com Tool · Product page · Starting Up Free logo maker Canva
  12. An AI logo maker you can try free with no account. You pay once, with no monthly charge, and the purchase includes full... brandmark.io Tool · Web app · Starting Up Brandmark Brandmark
  13. Vimeo's plans: Creator at $9 a month billed annually with 50GB managed storage and password protection, and Core at $24.50 for... vimeo.com Tool · Pricing page · Starting Up Vimeo pricing Vimeo
  14. Wistia's plans: Free with 25GB of storage for one user, and Business at $79 a month billed annually with branding removed,... wistia.com Tool · Pricing page · Starting Up Wistia pricing Wistia
  15. Bunny Stream charges for use only: encoding is free, storage from $0.01 a GB and delivery from $0.005 a GB, with a free player... bunny.net Tool · Pricing page · Starting Up Bunny Stream pricing bunny.net
  16. VdoCipher hosts video with DRM encryption against piracy, and lists Indian ed-tech companies among its customers. Starter is... vdocipher.com Tool · Pricing page · Starting Up VdoCipher pricing VdoCipher
  17. Apple's free recording studio for the Mac, listed free on the App Store. It records several tracks and edits a simple podcast... apps.apple.com Tool · App Store page · Starting Up GarageBand (Mac App Store, India) Apple
  18. Adobe Podcast's free AI filter that cleans up spoken audio, removing echo and background noise from a recording made on an... podcast.adobe.com Tool · Web app · Starting Up Enhance Speech from Adobe Adobe
  19. REAPER is a full studio audio editor. A licence is $60 for individuals and for businesses with yearly gross revenue under... reaper.fm Tool · Pricing page · Starting Up Purchase a REAPER licence Cockos
  20. MoRTH's own portal for the National Permit for goods carriages, where a transporter pays the National Permit authorisation fee... vahan.parivahan.gov.in Tool · Portal · Starting Up Online National Permit (Vahan, Ministry of Road Transport and Highways) Ministry of Road Transport and Highways
  21. A free, ready-to-use P&L template plus explanation in one place, useful if you want to build your own tracker before (or... Intuit QuickBooks Template · D2C What Actually Is a Profit and Loss Statement + Free Template Intuit QuickBooks
  22. An India-based UGC agency built specifically for D2C brands that need creative volume without building an in-house creator... Sqroot Tool · D2C UGC Ads Agency for D2C Brands (AI + Creators) Sqroot
  23. Offers nine distinct creative formats (founder-led, skits, demos, reaction, static and more), useful as a checklist of formats... Iblix Digital Tool · D2C UGC Ads Agency for D2C Brands in India, 9 Formats Iblix Digital
  24. Works with recognisable Indian D2C and lifestyle brands (boAt, HRX, Neemans among others), a reasonable proof point for... Marketing Studio Tool · D2C UGC Ads Agency in India | UGC Video Production for Brands Marketing Studio

Show the next 24

The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
eChai Partner Brands The partnership →