Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Claude inside Excel, Word, PowerPoint and Outlook: ask about any cell, change assumptions without breaking formulas, build a... claude.com Tool · How Founders Use AI Claude for Microsoft 365 Anthropic
- A free Community plan and Professional at $36 an editor a month for a data workspace where analysts and agents query a... hex.tech Tool · How Founders Use AI Hex pricing Hex
- An AI writing and SEO assistant inside WordPress at $71.88 a year, for founders whose site runs on WordPress. rankmath.com Tool · How Founders Use AI Rank Math Content AI Rank Math
- Shows that Pika's free plan runs on credit packs with no commercial licence, and that Starter at $10 a month gives 600 credits... pika.art Tool · How Founders Use AI Pika pricing Pika
- Luma's studio for brand work starts at Plus, $30 a month for 10,000 credits with commercial use, and lists the credit cost of... lumalabs.ai Tool · How Founders Use AI Luma plans and pricing Luma AI
- Recraft makes vectors, icons and brand graphics; its pricing page says free-plan images are owned by Recraft, shown publicly... recraft.ai Tool · How Founders Use AI Recraft pricing Recraft
- An independent ranking of text-to-speech models by blind listener votes, led by Eleven v4, with each model's price per million... artificialanalysis.ai Tool · How Founders Use AI Text to Speech leaderboard Artificial Analysis
- Indian-language voices, Hindi, Bengali, Tamil, Hinglish and Indian English among them, with samples you can play before you build. sarvam.ai Tool · How Founders Use AI Bulbul text-to-speech API Sarvam AI
- Google's free editor with more than 30 pro tools, film simulations and smart masking, with no in-app purchases. apps.apple.com Tool · How Founders Use AI Snapseed: Photo Editor (App Store) Google
- A free AI photo and video editor, an App Store Editors' Choice, with Generative Expand and paid extras as in-app purchases. apps.apple.com Tool · How Founders Use AI Adobe Lightroom (App Store) Adobe
- Music for ads, branded content and video, built in partnership with artists, labels and publishers; tracks are cleared for... elevenlabs.io Tool · How Founders Use AI Eleven Music ElevenLabs
- Free at 50 credits a day with no song downloads and no commercial rights; Pro at $8 a month billed yearly for 2,500 credits a... suno.com Tool · How Founders Use AI Suno pricing Suno
- Google's music model, making tracks from a 60-second clip to a full 3-minute song, in Google Flow Music and the Gemini app. deepmind.google Tool · How Founders Use AI Lyria 3.5 Google DeepMind
- Basic is free with 500 credits and 10 minutes of video a month, watermarked; Starter is $19 a month for 1,250 credits and... synthesia.io Tool · How Founders Use AI Synthesia pricing Synthesia
- Professional 2D animation and motion graphics for Mac and Windows, completely free to download and use for individuals, with... cavalry.studio Tool · How Founders Use AI Cavalry Cavalry (Canva)
- Blender's Grease Pencil tools for drawing 2D in a 3D viewport, with full animation support and onion skinning, in free and... blender.org Tool · How Founders Use AI Blender: story art and 2D animation Blender Foundation
- A free frame-by-frame animation app for phones and tablets, the easiest place to start drawing animation by hand. flipaclip.com Tool · How Founders Use AI FlipaClip FlipaClip
- Animated character videos from a script or a document: Starter $58 a month billed yearly ($699 a year), Professional $100 a... vyond.com Tool · How Founders Use AI Vyond plans Vyond
- A free plan of 60 credits a month, where one credit is one minute of uploaded video; paid plans remove the watermark and export... vizard.ai Tool · How Founders Use AI Vizard pricing Vizard
- One-time packages with no subscription: Basic $29, Professional $39 for 50 headshots in 30 minutes, Executive $59, a free redo,... headshotpro.com Tool · How Founders Use AI HeadshotPro pricing HeadshotPro
- Basic, Standard and Executive packages for 40, 60 and 100 headshots, priced $35, $45 and $75 on the current offer, with a full... aragon.ai Tool · How Founders Use AI Aragon pricing Aragon
- Indian legal research that cites the judgments and statutes behind each answer, document review, translation into 23 languages... lexlegis.ai Tool · How Founders Use AI Lexlegis AI Lexlegis
- Legal AI agents used by more than 16,150 lawyers and 650 judges, the team behind the Karnataka High Court's move to paperless... jhana.ai Tool · How Founders Use AI jhana jhana
- The Indian legal research database with AI search, case management, compliance and contract tools added. manupatra.ai Tool · How Founders Use AI Manupatra legal tech suite Manupatra
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →