Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 16 min · Starting Up Google Business Profile Set Up: 2026 Step-by-Step Tutorial Santrel Media
  2. Video · 4 min · Starting Up NEW: Updates to the YouTube Partner Program YouTube Creators
  3. Video · 13 min · Starting Up How to Rank #1 on YouTube Search in 2026 (in Hindi) Make Better Videos with Kunal
  4. Video · 19 min · Starting Up YouTube Ads Tutorial 2026 (Step-By-Step for Beginners) ZoCo Marketing
  5. Video · Video · Starting Up Google Ads Beginners Tutorial for 2026 (Step By Step) Grow My Ads
  6. Video · 20 min · Starting Up How to Publish Your App to the App Store (Step by Step, 2026) Code with Beto
  7. Video · 25 min · Starting Up How to Publish Your App to the Play Store (Step by Step, 2026) Code with Beto
  8. Video · 10 min · Starting Up Watch this to get your first 5 customers Alex Hormozi
  9. Video · 12 min · Starting Up Make Your First ₹10,000 Freelancing in 30 Days as a Student Ishan Sharma
  10. Video · 12 min · Starting Up Amazon Affiliate Account Kaise Banaye (How to Create an Amazon Affiliate Account) 2026 Make Better Videos with Kunal
  11. Video · 25 min · Starting Up Zoho Payroll: full demo Zoho Payroll
  12. Video · 12 min · Starting Up The best payroll services for small business: ADP vs Gusto vs QuickBooks Sherman, My CPA Coach
  13. Video · 9 min · Starting Up Zoho Payroll walkthrough: EPF, ESI, PT and TDS automated Elite Tech Corp
  14. Video · 70 min · Starting Up India's new Labour Codes, part 2: setting up payroll on RazorpayX Payroll Razorpay
  15. Video · 13 min · Starting Up Labour Code 2025: how salary and CTC will be impacted (Hindi) Labour Law Advisor
  16. Video · 4 min · Starting Up The 5 best HR software options for small businesses Merchant Maverick
  17. Video · 9 min · Starting Up Keka newbie tutorial: HR payroll software demo and review BizGuide
  18. Video · 11 min · Starting Up Everything you need to know about applicant tracking systems Jobscan
  19. Video · 1 min · Starting Up Get started with Zoho Recruit Zoho Recruit
  20. Video · 11 min · Starting Up 100% free attendance tracking with Jibble: walkthrough Jibble
  21. Video · 15 min · Starting Up Zoho Expense demo and getting started Business Solution
  22. YC's own channel: startup advice and founder stories, including the Startup School talks on ideas, launching and fundraising... youtube.com Video · Channel · Starting Up Y Combinator (YouTube channel) Y Combinator
  23. Lenny Rachitsky's interviews with product leaders and growth experts, built to get concrete, tactical advice on building,... youtube.com Video · Channel · Starting Up Lenny's Podcast (YouTube channel) Lenny's Podcast
  24. The video edition of the Acquired podcast, which tells the full story of how the world's great companies were built, from first... youtube.com Video · Channel · Starting Up Acquired (YouTube channel) Acquired

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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