Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Andreessen Horowitz's channel: weekly videos on technology trends and on building companies, from the firm's partners and the... youtube.com Video · Channel · Starting Up a16z (YouTube channel) a16z
  2. Shaan Puri and Sam Parr, two founders who sold their companies, talking about business ideas, opportunities and investments.... youtube.com Video · Channel · Starting Up My First Million (YouTube channel) My First Million
  3. WTF is, the podcast series in which Zerodha co-founder and investor Nikhil Kamath holds long conversations with founders,... youtube.com Video · Channel · Starting Up Nikhil Kamath (WTF is) (YouTube channel) Nikhil Kamath (WTF is)
  4. Video · 3 min · Starting Up How to Use Heatmaps in Microsoft Clarity Microsoft Clarity
  5. Video · 29 min · Starting Up PostHog vs Mixpanel: Stop Wasting Time (and Money) on The Wrong Tool Ruben Ugarte
  6. Video · 25 min · Starting Up Data Studio Tutorial 2026: From Beginner to Pro in 20 Mins Two Minute Reports
  7. Video · 13 min · Starting Up MacBook Neo Review: Better than you Think! Marques Brownlee
  8. Video · 2 min · Starting Up Build a flowchart (draw.io Beginner Academy) draw.io
  9. Video · 15 min · Starting Up Adobe Express vs Canva in 2026: Which One Should You Actually Use? Phil Pallen
  10. Video · 2 min · Starting Up How is Affinity now free? Affinity
  11. Video · 5 min · Starting Up How to Design a Logo, From Start to Finish Shantanu Kumar
  12. Video · 13 min · Starting Up I Compared The Top 8 Video Hosting Solutions Capture
  13. Video · 66 min · Starting Up How to Edit a Podcast From Start to Finish Descript
  14. Video · 8 min · Starting Up Audacity Podcast Tutorial: Quickly Edit a Podcast and Sound Great Mike Russell
  15. Video · D2C E-Commerce Automation: Create Optimized Product Photos for Shopify, Instagram & TikTok Automatically YouTube
  16. Video · D2C How To Export From India? Secrets from the Head of Amazon Global Selling India! Amazon India (interview)
  17. Video · D2C How to Sell Globally on Amazon (It's Easy) youtube.com
  18. Video · D2C Shopify vs WooCommerce: Which Is Better for Your Store in 2026? youtube.com
  19. Video · D2C Landed Cost and Margin Spreadsheet Tutorial YouTube
  20. Video · D2C How to Launch a Referral Program for Your Ecommerce Brand (ReferralCandy Demo) Raúl Galera, ReferralCandy
  21. Video · D2C The Secret to Increasing Conversion Rates on Shopify youtube.com
  22. Video · D2C How to Apply for EPR Plastic Waste Registration | Step-by-Step CPCB Portal Guide (2025) YouTube
  23. Video · D2C Profit First: Practical Steps for Small Business Financial Success Mike Michalowicz
  24. Video · D2C How To Find A Good And Reliable Manufacturer Or Supplier For Your Product Idea Shopify

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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