Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. The most practical single lever for making code review fast and painless is keeping each change small, and Google's guide... Google Engineering Practices Article · 10 min read · Starting Up Small CLs Google
2. Founders often swing between rubber stamping and nitpicking every line, and this sets a sane bar: approve once the change... Google Engineering Practices Article · 10 min read · Starting Up The Standard of Code Review Google
3. When a deploy breaks and it is no longer just you, how you react sets the culture for years, and this chapter makes the case... Google SRE Book Article · 20 min read · Starting Up Postmortem Culture: Learning from Failure Google SRE
4. This is a ready made, minimal workflow you can adopt as is on your first hire: branch, open a pull request, review, merge,... GitHub Docs Template · 10 min read · Starting Up GitHub Flow GitHub
5. This short principle explains why separating the build, the release, and the run steps gives you clean versioned releases you... 12factor.net Article · 5 min read · Starting Up Build, release, run (The Twelve-Factor App) Adam Wiggins
6. An open source, self hostable feature flag service that gives you gradual rollouts and instant kill switches without building... Unleash Tool · Tool · Starting Up Unleash (open source feature flags) Unleash
7. The free home of the four delivery metrics plus a quick check that tells you where your team stands, so you can judge process... dora.dev Tool · Reference and quick check · Starting Up DORA (DevOps Research and Assessment) DORA
8. A real company shows exactly how it opened its roadmap to users as a public board organized by stage, with voting and comments,... Buffer Article · Starting Up Introducing Buffer's Transparent Product Roadmap Jim Hitch
9. A frank product manager take arguing that sharing roadmaps often hurts more than it helps, and offering a lighter alternative:... SaaS Product Chat (saaspm.com) Article · Starting Up Should I Publicly Share a SaaS Startup's Product Roadmap? SaaS Product Chat (saaspm.com)
10. A discussion among small, bootstrapped founders wrestling with this exact decision, so you get lived experience rather than a... Indie Hackers Thread · Starting Up Thoughts on making your roadmap public? Indie Hackers
11. A practical how to for the mechanics once you have decided to share: what to include, what to hold back, and how to keep it... ProdPad Article · Starting Up The Public Roadmap: Why You Need One, and How to Create It Megan Saker
12. The original short argument for replacing a list of features with a set of outcomes, which is the core mindset shift behind... Product Talk (Teresa Torres) Article · Starting Up Drop Feature-Based Product Roadmaps Teresa Torres
13. A ready made now, next, later template plus guidance so you can build a date free roadmap today instead of starting from a... ProdPad Template · Starting Up The Ultimate Product Roadmap Template and How to Use It ProdPad
14. A dead simple paper tool for the exact habit this question needs: give every part of your day a job before it starts, including... Cal Newport Tool · Physical daily planner · Starting Up The Time-Block Planner Cal Newport
15. Built around picking one Highlight per day and defending it, which maps cleanly onto shipping one small thing in every build... Jake Knapp and John Zeratsky Book · Book, ~300 pages · Starting Up Make Time: How to Focus on What Matters Every Day Jake Knapp and John Zeratsky
16. A collection of what founders and operators actually do to protect time, including treating the calendar as a strategy document... Lenny's Newsletter Article · Long-form newsletter post · Starting Up Time management techniques that actually work Lenny Rachitsky
17. The Make Time authors walk through how they actually defend a daily Highlight and fight the pull of reactive work, in... Lenny's Podcast Podcast · ~1 hour episode · Starting Up Making time for what matters (Jake Knapp and John Zeratsky) Lenny Rachitsky
18. Barry built his career on a daily writing streak, and his story is the clearest argument for shipping one small thing every day... Nathan Barry Essay · ~1,200 words · Starting Up The commitment that changed my career Nathan Barry
19. Solo weekly shipping is a long game, and this short essay makes the case that endurance, showing up week after week, is what... Nathan Barry Essay · ~1,000 words · Starting Up Endure long enough to get noticed Nathan Barry
20. A daily planner built specifically for timeboxing, so you drag tasks (including your fixed support and sales windows) onto the... Sunsama Tool · Daily planning app · Starting Up Sunsama Sunsama
21. Video · About 50 min · Starting Up How to Start a Startup, Lecture 1: Ideas, Products, Teams and Execution Sam Altman and Dustin Moskovitz
22. The consumer companion to the B2B piece, covering how Airbnb, Twitter, Pinterest, Tinder and others began. Many ideas felt... Lenny's Newsletter Article · About 15 min read · Starting Up How the Most Successful Consumer Startups Came Up With Their Idea Lenny Rachitsky
23. The founders of 37signals (Basecamp) explain how they built tools for their own problems without focus groups or market... REWORK by 37signals Podcast · 25 min · Starting Up Scratch Your Own Itch Jason Fried and David Heinemeier Hansson
24. A useful counterweight if you are frozen trying to find the single perfect idea. Gil argues the market you pick matters more... blog.eladgil.com Essay · ~6 min read · Starting Up You Don't Need A Good Idea To Start A Great Company Elad Gil

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