Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A July 2026 guide to the compliance side of an agency: no licence, GST at Rs 20 lakh, a TAN once you pay freelancers, an LUT... calcguru.in Article · 10 min read · Starting Up Digital marketing agency in India 2026: registrations and tax CalcGuru
- Substack's own fee page: publishing is free at any size, and if you turn on paid subscriptions Substack keeps 10% of... support.substack.com Article · Help article · Starting Up How much does Substack cost? Substack
- The free, open-source WordPress software you install on your own hosting, so you own the blog, the domain and the data. The... wordpress.org Tool · Download page · Starting Up Download WordPress WordPress.org
- Google's free blogging platform, hosted by Google and connected to AdSense as a host partner, the cheapest way to start writing... blogger.com Tool · Product page · Starting Up Blogger Google
- Google's own conditions for showing AdSense ads on a blog: your own original content that meets AdSense programme policies, and... support.google.com Article · Help article · Starting Up AdSense eligibility requirements Google AdSense Help
- A July 2026 guide to licensing a packaged water plant: the 1 April 2026 FSSAI slabs, packaged water's high-risk classification... blogs.seyecs.com Article · 12 min read · Starting Up FSSAI registration for packaged drinking water: 2026 guide Silvereye Certifications
- A July 2026 licence stack for a packaged water plant: FSSAI as a high-risk category, the CGWA groundwater NOC at any capacity,... calcguru.in Article · 10 min read · Starting Up Mineral water plant in India 2026: licences and real cost CalcGuru
- The RBI's own FAQ on NBFCs, updated September 2026: no company may carry on NBFC business without a Certificate of Registration... rbi.org.in Article · FAQ (updated 15 September 2026) · Starting Up RBI FAQs on Non-Banking Financial Companies Reserve Bank of India
- The RBI's online portal for licence and registration applications, including an NBFC's Certificate of Registration. pravaah.rbi.org.in Tool · Official portal · Starting Up PRAVAAH: RBI's portal for applications and approvals Reserve Bank of India
- A July 2026 guide to becoming an NBFC: Rs 10 crore of net owned funds for a new lender, no RBI fee, PRAVAAH filing, a realistic... calcguru.in Article · 10 min read · Starting Up NBFC registration in India 2026: the Rs 10 crore truth CalcGuru
- A July 2026 guide to starting a travel agency: no licence is required, Ministry of Tourism recognition is voluntary and IATA... calcguru.in Article · 10 min read · Starting Up Travel agency in India 2026: TCS and the GST choice CalcGuru
- IATA's page for agencies that want to issue tickets for participating airlines directly and settle through IATA, with three... iata.org Tool · Official page · Starting Up IATA Travel Agent Accreditation IATA
- An August 2026 guide to the restaurant licence stack: FSSAI on the new turnover slabs, a trade or health licence, fire... calcguru.in Article · 20 min read · Starting Up How to start a restaurant in India: licences, GST and tax CalcGuru
- A July 2026 guide showing a laundry is licence-light (trade licence, Shops and Establishment, a stamped scale for per-kg... calcguru.in Article · 10 min read · Starting Up Laundry business in India 2026: licences and boilers CalcGuru
- An August 2026 guide to quarrying and crushing: a quarry lease under the MMDR Act and state minor mineral rules, environmental... calcguru.in Article · 15 min read · Starting Up Stone crusher in India 2026: three gates, not one CalcGuru
- The Environment Ministry's single-window portal for environmental, forest and wildlife clearances, where a quarry's... parivesh.nic.in Tool · Official portal · Starting Up PARIVESH: environmental clearances portal Ministry of Environment, Forest and Climate Change
- A July 2026 guide to agarbatti manufacturing: no product licence, White or Green pollution category, 5% GST on agarbatti... calcguru.in Article · 10 min read · Starting Up Agarbatti making business in India 2026: licences and GST CalcGuru
- An August 2026 guide to opening a hardware store: Rs 5 lakh to Rs 20 lakh to open on lender estimates, margins of 2 to 5% on... calcguru.in Article · 15 min read · Starting Up Hardware shop in India 2026: licences, margins and the BIS trap CalcGuru
- A July 2026 guide to corrugated boxes: boxes fell to 5% GST under GST 2.0 while kraft paper rose to 18%, making refunds of... calcguru.in Article · 10 min read · Starting Up Corrugated box manufacturing in India 2026: licences and cost CalcGuru
- A September 2026 guide to plastic pouches and laminates: multilayer packaging is not banned, a converter is a Producer with EPR... calcguru.in Article · 15 min read · Starting Up Flexible packaging business in India 2026: EPR and approvals CalcGuru
- IFRA's library of standards that restrict, limit or prohibit specific fragrance ingredients, the safety reference perfumers and... ifrafragrance.org Tool · Reference library · Starting Up IFRA Standards library International Fragrance Association
- The Ministry's 13 March 2026 letter to states noting that organising an event needs 10 to 15 clearances from separate agencies... mib.gov.in Article · Letter and annexure · Starting Up Model order for streamlining live event permissions (MIB, March 2026) Ministry of Information and Broadcasting
- A July 2026 guide to the events trade: the planner needs no licence but each event needs police, loudspeaker (10 pm line),... calcguru.in Article · 10 min read · Starting Up Wedding planning business in India 2026: permissions, GST and TDS CalcGuru
- A July 2026 guide for photographers: no licence beyond Shops and Establishment and a trade licence, GST at Rs 20 lakh, why the... calcguru.in Article · 10 min read · Starting Up Photography studio in India 2026: drones and copyright CalcGuru
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →