Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · 8 min · Starting Up
Audacity Podcast Tutorial: Quickly Edit a Podcast and Sound Great
Mike Russell
- Lenny Rachitsky's interviews with product, growth and startup leaders on how they build. The most practical weekly show for... lennysnewsletter.com Podcast · Weekly episodes · Starting Up Lenny's Podcast Lenny Rachitsky
- Ben Gilbert and David Rosenthal tell the full story of one great company per episode, from founding to today. acquired.fm Podcast · Long episodes · Starting Up Acquired Ben Gilbert and David Rosenthal
- Harry Stebbings interviews venture investors and founders on how deals, rounds and markets work. thetwentyminutevc.com Podcast · Several episodes a week · Starting Up The Twenty Minute VC (20VC) Harry Stebbings
- Amit Varma's long conversations on Indian economics, policy and society, the best background for a founder building in India. seenunseen.in Podcast · Long episodes · Starting Up The Seen and the Unseen Amit Varma
- EChai's own shelf of recent podcast episodes from the shows founders here listen to, Indian and global, sorted by what they... echai.ventures Podcast · Curated shelf · Starting Up eChai podcast shelf eChai
- David Senra reads the biographies of entrepreneurs and pulls out what they did and why, one founder per episode. founderspodcast.com Podcast · Weekly episodes · Starting Up Founders David Senra
- BIS's own list of the products the Central Government has brought under Quality Control Orders, which must carry the Standard... bis.gov.in Article · Reference list · Starting Up Products under compulsory certification (Bureau of Indian Standards) Bureau of Indian Standards
- MoRTH's own portal for the National Permit for goods carriages, where a transporter pays the National Permit authorisation fee... vahan.parivahan.gov.in Tool · Portal · Starting Up Online National Permit (Vahan, Ministry of Road Transport and Highways) Ministry of Road Transport and Highways
- A free, ready-to-use P&L template plus explanation in one place, useful if you want to build your own tracker before (or... Intuit QuickBooks Template · D2C What Actually Is a Profit and Loss Statement + Free Template Intuit QuickBooks
- Goes past line-item definitions into what to actually look for, margin trends, expense creep, seasonality, the analysis layer... Entreprenista Article · D2C How to Actually Read Your P&L (And What to Look For) Entreprenista
- Hosted by someone who both runs an ecommerce accounting firm and co-owns a DTC brand, the rare finance content that's grounded... LedgerGurus Podcast · D2C The Ecommerce Finance Podcast Stephen Brown / LedgerGurus
- Surveys options specifically for ecommerce sellers (marketplace integrations, multi-channel order sync) rather than generic... Vyapar TaxOne Article · D2C What Are the Top 10 Ecommerce Accounting Software in India 2025 Vyapar
- A practical comparison of when UGC beats studio content and when AI-generated UGC-style ads are a legitimate substitute if you... AdGPT Article · D2C AI UGC Video Ads: Complete Guide to UGC Ads for Ecommerce AdGPT
- A hands-on scriptwriting guide for the exact Hook-Problem-Solution-Proof-CTA structure, useful the first time you're briefing a... Motion Article · D2C How to Write UGC Scripts for Ads That Convert in 2025 Motion
- An India-based UGC agency built specifically for D2C brands that need creative volume without building an in-house creator... Sqroot Tool · D2C UGC Ads Agency for D2C Brands (AI + Creators) Sqroot
- Offers nine distinct creative formats (founder-led, skits, demos, reaction, static and more), useful as a checklist of formats... Iblix Digital Tool · D2C UGC Ads Agency for D2C Brands in India, 9 Formats Iblix Digital
- Works with recognisable Indian D2C and lifestyle brands (boAt, HRX, Neemans among others), a reasonable proof point for... Marketing Studio Tool · D2C UGC Ads Agency in India | UGC Video Production for Brands Marketing Studio
- An honest look at what actually makes creator content scale versus stall out after a few videos, useful before you commit... Neogen Media Article · D2C UGC Agency in India: How Creator Content Really Scales Neogen Media
- The Shopify-native AI support agent most D2C brands land on first, it reads real order/inventory data instead of hallucinating... Gorgias Tool · D2C Gorgias | The only AI Agent built for ecommerce Gorgias
- Intercom's Fin is the highest-cited AI agent for resolution rate at scale, and it works across email, chat, and WhatsApp, worth... Intercom Tool · D2C Fin AI Agent explained Intercom
- The fastest on-ramp from 'phone photo' to 'marketplace-ready listing image', background removal, AI backdrops, and... Photoroom Tool · D2C AI Product Photography to Boost Online Sales Photoroom
- Good for exactly one job: generating a high volume of on-brand ad variants fast so you can beat creative fatigue, pair it with... AdCreative.ai Tool · D2C AI Ad Creative Generator for High-Converting Ads AdCreative.ai
- Demand forecasting is the one AI category where ROI shows up directly in the P&L as avoided stockouts, ForesightAI... Cin7 Tool · D2C AI Sales & Inventory Forecasting Solutions | Cin7 ForesightAI Cin7
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →