Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Surveys multiple early D2C winners together, useful for pattern-spotting how often 'category chosen out of personal... Medium Article · D2C D2C Success Stories: Lessons Learnt from First D2C Brands Medium
  2. A step-by-step practical guide for the exact transition moment - what to line up operationally and financially in the weeks... Viral Groww Article · D2C How to Start a D2C Brand After Quitting Your Job: A Practical Guide Viral Groww
  3. A rare first-person account of founder-category fit rooted in family legacy rather than market opportunism - Arjun Vaidya... Founder Thesis Podcast · D2C Arjun Vaidya's ₹144 Crore Exit: Revitalizing a 150-Year Legacy into a D2C Powerhouse Founder Thesis (Akshay Datt)
  4. Looks at what separated Indian D2C brands that scaled from those that stalled, grounded in the local market rather than US case... YourStory Article · D2C Understanding the Growth Journey of Successful D2C Brands YourStory
  5. An India-first CFO's guide to how venture debt actually works here - who lends it, what it costs, and why it follows equity... cfomatrix.in Article · D2C Venture Debt & Debt Funding India: Complete Guide CFO Matrix
  6. Covers the full funding stack for D2C brands - equity, debt, and the newer route of raising directly from customers via Reg... dealmaker.tech Article · D2C The Ultimate Guide to D2C Startup Funding in 2025: Trends & Insights DealMaker
  7. A banking-sector view that treats the bootstrap-vs-VC decision as a capital-structure choice, not a personality test - a useful... hsbcinnovationbanking.com Article · D2C Bootstrapping vs. Venture Capital: Choosing the Right Startup Funding Strategy HSBC Innovation Banking
  8. A comparison of the two most common global payout platforms from a third option (Wise), useful before you default to whichever... wise.com Article · D2C PayPal vs Payoneer: The Best Choice for Your Business? Wise
  9. Maps the newer India-specific cross-border payment fintechs against each other and against global defaults like PayPal and... skydo.com Article · D2C Top Cross-Border Payment Companies in India: Compared Skydo
  10. A competitor's independent review of Skydo is a useful reality check, it confirms the flat-fee structure and fast FIRC... wise.com Article · D2C Skydo: Receiving International Payments [Review, Fees, Alternatives] Wise
  11. A founder's-eye view of why cross-border payments infrastructure stays invisible until it breaks, useful as a gut-check for why... indiehackers.com Thread · D2C How Cross-Border Payouts Are Shaping the Next Wave of Global Products Indie Hackers community
  12. Official step-by-step setup guidance, the right reference to have open the first time you actually build a PMax campaign rather... Google Ads Help Article · D2C Guide to Getting Started with Performance Max (for New Users) Google
  13. Video · D2C Performance Max for Ecommerce Stores (2025 Guide) Various
  14. A Shopify-specific PMax case study close to the category and platform most Indian D2C founders are actually running, useful for... TGQ Marketing Article · D2C Google Ads Case Study: eCommerce Shopify Supplement Store (Performance Max) TGQ Marketing
  15. Google's own APAC case study featuring OnePlus scaling its D2C business through Google (130% revenue increase, 3x ROAS), a rare... Think with Google APAC Article · D2C D2C Strategy for Sustainable Business Growth (Think with Google) Google
  16. An India-focused Google Ads specialist agency working specifically with Shopping and PMax for D2C brands, a reasonable option... Aim n Launch Tool · D2C Ecommerce Google Ads Agency India | Shopping & PMAX for D2C Brands Aim n Launch
  17. Written specifically for ecommerce sellers and D2C brands rather than generic MSME audiences, so it addresses the exact... kanakkupillai.com Article · D2C MSME Registration for E-commerce Sellers & D2C Brands Kanakkupillai
  18. A fintech's step-by-step walkthrough of the actual Udyam registration process and certificate download, useful as the practical... cashfree.com Article · D2C MSME Registration: Eligibility, Process, Documents & Certificate Download Guide (2026) Cashfree
  19. The government's MyScheme listing for SISFS, with the eligibility and documents the scheme asked for. SISFS stopped taking... myscheme.gov.in Article · D2C Startup India Seed Fund Scheme - For Startups MyScheme (Government of India)
  20. A fintech's practitioner view of the exact documentation and shipping-bill declaration process for claiming RoDTEP - useful as... razorpay.com Article · D2C RoDTEP Scheme: Definition, Eligibility, Documentation Razorpay
  21. The official DGFT portal for RoDTEP - the source of truth for current rates and notifications, since third-party blogs can lag... dgft.gov.in Tool · D2C RoDTEP - Directorate General of Foreign Trade Ministry of Commerce and Industry, Government of India
  22. Written from a payments-platform angle, so it's specific about what a GSTIN unlocks for online sellers, settlement, invoicing,... Paytm Article · D2C GST Registration Online Process, Documents, Fees in 2026 Paytm Blog
  23. Honestly answers the very first question every bootstrapped founder asks, including the narrow legitimate cases where you can... Razorpay Article · D2C How to Sell Online Without GST Number in India? Razorpay Learn
  24. Place of supply is the concept that decides IGST vs CGST+SGST on every order, this explains the delivery-location rule with... ClearTax Article · D2C Place of Supply of Goods ClearTax

Show the next 24

The hubs

eChai Partner Brands The partnership →