Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Surveys multiple early D2C winners together, useful for pattern-spotting how often 'category chosen out of personal... Medium Article · D2C D2C Success Stories: Lessons Learnt from First D2C Brands Medium
- A step-by-step practical guide for the exact transition moment - what to line up operationally and financially in the weeks... Viral Groww Article · D2C How to Start a D2C Brand After Quitting Your Job: A Practical Guide Viral Groww
- A rare first-person account of founder-category fit rooted in family legacy rather than market opportunism - Arjun Vaidya... Founder Thesis Podcast · D2C Arjun Vaidya's ₹144 Crore Exit: Revitalizing a 150-Year Legacy into a D2C Powerhouse Founder Thesis (Akshay Datt)
- Looks at what separated Indian D2C brands that scaled from those that stalled, grounded in the local market rather than US case... YourStory Article · D2C Understanding the Growth Journey of Successful D2C Brands YourStory
- An India-first CFO's guide to how venture debt actually works here - who lends it, what it costs, and why it follows equity... cfomatrix.in Article · D2C Venture Debt & Debt Funding India: Complete Guide CFO Matrix
- Covers the full funding stack for D2C brands - equity, debt, and the newer route of raising directly from customers via Reg... dealmaker.tech Article · D2C The Ultimate Guide to D2C Startup Funding in 2025: Trends & Insights DealMaker
- A banking-sector view that treats the bootstrap-vs-VC decision as a capital-structure choice, not a personality test - a useful... hsbcinnovationbanking.com Article · D2C Bootstrapping vs. Venture Capital: Choosing the Right Startup Funding Strategy HSBC Innovation Banking
- A comparison of the two most common global payout platforms from a third option (Wise), useful before you default to whichever... wise.com Article · D2C PayPal vs Payoneer: The Best Choice for Your Business? Wise
- Maps the newer India-specific cross-border payment fintechs against each other and against global defaults like PayPal and... skydo.com Article · D2C Top Cross-Border Payment Companies in India: Compared Skydo
- A competitor's independent review of Skydo is a useful reality check, it confirms the flat-fee structure and fast FIRC... wise.com Article · D2C Skydo: Receiving International Payments [Review, Fees, Alternatives] Wise
- A founder's-eye view of why cross-border payments infrastructure stays invisible until it breaks, useful as a gut-check for why... indiehackers.com Thread · D2C How Cross-Border Payouts Are Shaping the Next Wave of Global Products Indie Hackers community
- Official step-by-step setup guidance, the right reference to have open the first time you actually build a PMax campaign rather... Google Ads Help Article · D2C Guide to Getting Started with Performance Max (for New Users) Google
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Video · D2C
Performance Max for Ecommerce Stores (2025 Guide)
Various
- A Shopify-specific PMax case study close to the category and platform most Indian D2C founders are actually running, useful for... TGQ Marketing Article · D2C Google Ads Case Study: eCommerce Shopify Supplement Store (Performance Max) TGQ Marketing
- Google's own APAC case study featuring OnePlus scaling its D2C business through Google (130% revenue increase, 3x ROAS), a rare... Think with Google APAC Article · D2C D2C Strategy for Sustainable Business Growth (Think with Google) Google
- An India-focused Google Ads specialist agency working specifically with Shopping and PMax for D2C brands, a reasonable option... Aim n Launch Tool · D2C Ecommerce Google Ads Agency India | Shopping & PMAX for D2C Brands Aim n Launch
- Written specifically for ecommerce sellers and D2C brands rather than generic MSME audiences, so it addresses the exact... kanakkupillai.com Article · D2C MSME Registration for E-commerce Sellers & D2C Brands Kanakkupillai
- A fintech's step-by-step walkthrough of the actual Udyam registration process and certificate download, useful as the practical... cashfree.com Article · D2C MSME Registration: Eligibility, Process, Documents & Certificate Download Guide (2026) Cashfree
- The government's MyScheme listing for SISFS, with the eligibility and documents the scheme asked for. SISFS stopped taking... myscheme.gov.in Article · D2C Startup India Seed Fund Scheme - For Startups MyScheme (Government of India)
- A fintech's practitioner view of the exact documentation and shipping-bill declaration process for claiming RoDTEP - useful as... razorpay.com Article · D2C RoDTEP Scheme: Definition, Eligibility, Documentation Razorpay
- The official DGFT portal for RoDTEP - the source of truth for current rates and notifications, since third-party blogs can lag... dgft.gov.in Tool · D2C RoDTEP - Directorate General of Foreign Trade Ministry of Commerce and Industry, Government of India
- Written from a payments-platform angle, so it's specific about what a GSTIN unlocks for online sellers, settlement, invoicing,... Paytm Article · D2C GST Registration Online Process, Documents, Fees in 2026 Paytm Blog
- Honestly answers the very first question every bootstrapped founder asks, including the narrow legitimate cases where you can... Razorpay Article · D2C How to Sell Online Without GST Number in India? Razorpay Learn
- Place of supply is the concept that decides IGST vs CGST+SGST on every order, this explains the delivery-location rule with... ClearTax Article · D2C Place of Supply of Goods ClearTax
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →