Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Google's description of AI Max, which widens search term matching beyond your keywords, rewrites ad text and expands landing... support.google.com Article · Help page · Starting Up About AI Max for Search campaigns Google In 2 answers
- IP India's own walkthrough of a trademark application: search, choose the class, confirm your applicant category, prepare... ipindia.gov.in Article · Official guide · Starting Up Trademark filing process, step by step (IP India) IP India In 2 answers
- Google's research agent in Gemini, which turns a prompt into a research plan, browses many sources and returns a cited report... gemini.google Tool · Product page · Starting Up Gemini Deep Research Google In 2 answers
- A paid wire service that distributes press releases to Indian and global media and websites. prnewswire.com Tool · Product page · Starting Up PR Newswire India PR Newswire (Cision) In 2 answers
- A freelance platform that is commission-free for freelancers, with a capped fee on client payments. contra.com Tool · Pricing page · Starting Up Contra pricing Contra In 2 answers
- India's advertising self-regulator's guidance for influencers and creators on disclosing paid and affiliate relationships so... ascionline.in Article · Guidelines · Starting Up ASCI influencer resource Advertising Standards Council of India In 2 answers
- Amul's own page for prospective franchisees, the cleanest example of a low-investment franchise in India: setup costs excluding... amul.com Article · Official page · Starting Up Amul franchise formats GCMMF (Amul) In 2 answers
- Lijjat's own account of how seven women in one building in Girgaum, Mumbai, started making papad on 15 March 1959, and grew... lijjat.com Article · Organisation history · Starting Up About Shri Mahila Griha Udyog Lijjat Papad Lijjat Papad In 2 answers
- A clear July 2026 checklist for a consulting practice in India: no licence for generic consulting, Shops and Establishment in... calcguru.in Article · 10 min read · Starting Up Consultancy business in India 2026: registrations and GST CalcGuru In 2 answers
- An August 2026 guide to running a counter food outlet: a standalone outlet pays 5% GST with no input credit, so the 18% paid on... calcguru.in Article · 12 min read · Starting Up How to start a fast food outlet or QSR in India (2026) CalcGuru In 2 answers
- The regulator's own page on cosmetics: manufacture is licensed by State Licensing Authorities, every imported cosmetic must be... cdsco.gov.in Article · Official page · Starting Up CDSCO: cosmetics Central Drugs Standard Control Organisation In 2 answers
- An August 2026 guide to FSSAI on the new slabs: Basic registration at Rs 100 a year up to Rs 1.5 crore turnover, State and... calcguru.in Article · 12 min read · Starting Up FSSAI registration and licence in India 2026 CalcGuru In 2 answers
- The Ministry of Tourism's registration portal for hotels, homestays and B&Bs, and the place its guidelines for each kind of... nidhi.tourism.gov.in Tool · Official portal · Starting Up NIDHI+ (National Integrated Database of Hospitality Industry) Ministry of Tourism In 2 answers
- The Bureau of Immigration's online system where every accommodator, hotels and homestays included, must report foreign guests,... indianfrro.gov.in Tool · Official portal · Starting Up Form C for foreign guests (Bureau of Immigration) Bureau of Immigration In 2 answers
- The national portal for registering a clinic, nursing home or hospital under the Clinical Establishments Act 2010, with its... clinicalestablishments.mohfw.gov.in Tool · Official portal · Starting Up The Clinical Establishments (Registration and Regulation) Act portal Ministry of Health and Family Welfare In 2 answers
- The Central Pollution Control Board's page for the Bio-Medical Waste Management Rules, under which every clinic or hospital... cpcb.gov.in Article · Official page · Starting Up Bio-medical waste management (CPCB) Central Pollution Control Board In 2 answers
- The regulator whose licence you need to install and run X-ray, CT and other radiation equipment in a clinic or hospital. aerb.gov.in Article · Official site · Starting Up Atomic Energy Regulatory Board (AERB) AERB In 2 answers
- India's hospital accreditation body. Its entry-level certification is the usual first step for a new hospital or clinic, and it... nabh.co Article · Official site · Starting Up NABH (National Accreditation Board for Hospitals and Healthcare Providers) Quality Council of India In 2 answers
- The board that runs horticulture subsidy schemes, including commercial horticulture and cold storage, and the Nursery Rating... nhb.gov.in Article · Official site · Starting Up National Horticulture Board National Horticulture Board In 2 answers
- A current legal guide to franchising in India: there is no franchise-specific law and no disclosure or registration... iclg.com Article · Legal guide · Starting Up Franchise laws and regulations 2027: India ICLG In 2 answers
- A B2B marketplace where small retailers order stock from brands and wholesalers with delivery to the shop, an alternative or... udaan.com Tool · App and site · Starting Up Udaan (B2B buying for retailers) Udaan In 2 answers
- The government's Invoice Registration Portal, where businesses above the e-invoicing threshold report B2B invoices and get an... gst.gov.in Tool · Government portal · Starting Up e-Invoice System (Invoice Registration Portal) GSTN / NIC In 2 answers
- Linear's plans: Free for unlimited members with 2 teams and 250 issues, Basic at $10 per user a month and Business at $16 per... linear.app Tool · Pricing page · Starting Up Linear pricing Linear In 2 answers
- EPFO's own FAQ on the wage ceiling rising from ₹15,000 to ₹25,000 a month from 17 September 2026 under the Code on Social... epfindia.gov.in Article · PDF FAQ · Starting Up EPFO FAQs: Revision of the Statutory Wage Ceiling to ₹25,000 EPFO In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →