Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Google's description of AI Max, which widens search term matching beyond your keywords, rewrites ad text and expands landing... support.google.com Article · Help page · Starting Up About AI Max for Search campaigns Google In 2 answers
  2. IP India's own walkthrough of a trademark application: search, choose the class, confirm your applicant category, prepare... ipindia.gov.in Article · Official guide · Starting Up Trademark filing process, step by step (IP India) IP India In 2 answers
  3. Google's research agent in Gemini, which turns a prompt into a research plan, browses many sources and returns a cited report... gemini.google Tool · Product page · Starting Up Gemini Deep Research Google In 2 answers
  4. A paid wire service that distributes press releases to Indian and global media and websites. prnewswire.com Tool · Product page · Starting Up PR Newswire India PR Newswire (Cision) In 2 answers
  5. A freelance platform that is commission-free for freelancers, with a capped fee on client payments. contra.com Tool · Pricing page · Starting Up Contra pricing Contra In 2 answers
  6. India's advertising self-regulator's guidance for influencers and creators on disclosing paid and affiliate relationships so... ascionline.in Article · Guidelines · Starting Up ASCI influencer resource Advertising Standards Council of India In 2 answers
  7. Amul's own page for prospective franchisees, the cleanest example of a low-investment franchise in India: setup costs excluding... amul.com Article · Official page · Starting Up Amul franchise formats GCMMF (Amul) In 2 answers
  8. Lijjat's own account of how seven women in one building in Girgaum, Mumbai, started making papad on 15 March 1959, and grew... lijjat.com Article · Organisation history · Starting Up About Shri Mahila Griha Udyog Lijjat Papad Lijjat Papad In 2 answers
  9. A clear July 2026 checklist for a consulting practice in India: no licence for generic consulting, Shops and Establishment in... calcguru.in Article · 10 min read · Starting Up Consultancy business in India 2026: registrations and GST CalcGuru In 2 answers
  10. An August 2026 guide to running a counter food outlet: a standalone outlet pays 5% GST with no input credit, so the 18% paid on... calcguru.in Article · 12 min read · Starting Up How to start a fast food outlet or QSR in India (2026) CalcGuru In 2 answers
  11. The regulator's own page on cosmetics: manufacture is licensed by State Licensing Authorities, every imported cosmetic must be... cdsco.gov.in Article · Official page · Starting Up CDSCO: cosmetics Central Drugs Standard Control Organisation In 2 answers
  12. An August 2026 guide to FSSAI on the new slabs: Basic registration at Rs 100 a year up to Rs 1.5 crore turnover, State and... calcguru.in Article · 12 min read · Starting Up FSSAI registration and licence in India 2026 CalcGuru In 2 answers
  13. The Ministry of Tourism's registration portal for hotels, homestays and B&Bs, and the place its guidelines for each kind of... nidhi.tourism.gov.in Tool · Official portal · Starting Up NIDHI+ (National Integrated Database of Hospitality Industry) Ministry of Tourism In 2 answers
  14. The Bureau of Immigration's online system where every accommodator, hotels and homestays included, must report foreign guests,... indianfrro.gov.in Tool · Official portal · Starting Up Form C for foreign guests (Bureau of Immigration) Bureau of Immigration In 2 answers
  15. The national portal for registering a clinic, nursing home or hospital under the Clinical Establishments Act 2010, with its... clinicalestablishments.mohfw.gov.in Tool · Official portal · Starting Up The Clinical Establishments (Registration and Regulation) Act portal Ministry of Health and Family Welfare In 2 answers
  16. The Central Pollution Control Board's page for the Bio-Medical Waste Management Rules, under which every clinic or hospital... cpcb.gov.in Article · Official page · Starting Up Bio-medical waste management (CPCB) Central Pollution Control Board In 2 answers
  17. The regulator whose licence you need to install and run X-ray, CT and other radiation equipment in a clinic or hospital. aerb.gov.in Article · Official site · Starting Up Atomic Energy Regulatory Board (AERB) AERB In 2 answers
  18. India's hospital accreditation body. Its entry-level certification is the usual first step for a new hospital or clinic, and it... nabh.co Article · Official site · Starting Up NABH (National Accreditation Board for Hospitals and Healthcare Providers) Quality Council of India In 2 answers
  19. The board that runs horticulture subsidy schemes, including commercial horticulture and cold storage, and the Nursery Rating... nhb.gov.in Article · Official site · Starting Up National Horticulture Board National Horticulture Board In 2 answers
  20. A current legal guide to franchising in India: there is no franchise-specific law and no disclosure or registration... iclg.com Article · Legal guide · Starting Up Franchise laws and regulations 2027: India ICLG In 2 answers
  21. A B2B marketplace where small retailers order stock from brands and wholesalers with delivery to the shop, an alternative or... udaan.com Tool · App and site · Starting Up Udaan (B2B buying for retailers) Udaan In 2 answers
  22. The government's Invoice Registration Portal, where businesses above the e-invoicing threshold report B2B invoices and get an... gst.gov.in Tool · Government portal · Starting Up e-Invoice System (Invoice Registration Portal) GSTN / NIC In 2 answers
  23. Linear's plans: Free for unlimited members with 2 teams and 250 issues, Basic at $10 per user a month and Business at $16 per... linear.app Tool · Pricing page · Starting Up Linear pricing Linear In 2 answers
  24. EPFO's own FAQ on the wage ceiling rising from ₹15,000 to ₹25,000 a month from 17 September 2026 under the Code on Social... epfindia.gov.in Article · PDF FAQ · Starting Up EPFO FAQs: Revision of the Statutory Wage Ceiling to ₹25,000 EPFO In 2 answers

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