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Why we picked it Asthana says plainly that Postman built customer success instead of a sales team early on. That one staffing choice explains most of what people call Postman's PLG.

Postman on Designing for the End User and Product-led Success

From OpenView by Abhinav Asthana Short read

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Answers What did Postman do differently to get developers to adopt before it ever sold anything?

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Why we picked it Datadog's own VP of Marketing describing the dual motion and, more usefully, saying you have to actively reach out to the grassroots users so they will champion you in the contract conversation.

An Inside Look at How Datadog Reached $500M in ARR (and Counting)

From OpenView by Kristin Hillery Short read

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Answers How does Datadog run bottom up and top down selling at the same time without the two fighting? When should you add a sales team on top of a self serve product, and how do you avoid breaking it?

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