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Intermediate
Explains what a ramp actually costs you behind the scenes: misbilling, deferred revenue errors and ARR that stops meaning what you think it means. Read it before you agree to a three year step up on a spreadsheet.
Ramp Deal in SaaS: Definition, Billing and Revenue Recognition Guide
From Ordway Labs 10 min read
- A ramp deal is one contract with scheduled step ups, for example 2,000 dollars a month in year 1, 4,000 in year 2, 6,000 in year 3.
- ARR and MRR should reflect the rate for the period being measured, not the average across the term.
- Ramps complicate ASC 606 because the transaction price has to be allocated across performance obligations.
- Without automation you misbill, miss revenue, and overstate the forecast.