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Leading a GTM team

Should I sign multi-year deals, and what payment terms should I be pushing for?

A multi-year deal is worth real money to you (locked revenue, no renewal risk, lower churn) so charge for it properly rather than giving it away. Two structures matter. A ramp lets the customer start small and step up on a schedule, which wins deals where the full price is a stretch today, at the cost of a billing system that has to handle it and a revenue number that gets harder to read. A flat multi-year with a capped annual uplift is simpler and usually better for you. On terms, the things sophisticated buyers ask for are exactly the things you should price: annual prepay versus quarterly, a cap on renewal increases, rollover of unused commitment, pre-agreed rate tables for growth. Give them, but take something each time. In Indian public sector and PSU work the shape is different again, with advance against bank guarantee, milestone payments and an AMC tail, so read the tender document before you quote.

Go deeper

4 resources, 1 India-specific, 4 link-checked.

📄 Article
✓ Link checked Free Intermediate

Explains what a ramp actually costs you behind the scenes: misbilling, deferred revenue errors and ARR that stops meaning what you think it means. Read it before you agree to a three year step up on a spreadsheet.

Ramp Deal in SaaS: Definition, Billing and Revenue Recognition Guide

From Ordway Labs 10 min read

  • A ramp deal is one contract with scheduled step ups, for example 2,000 dollars a month in year 1, 4,000 in year 2, 6,000 in year 3.
  • ARR and MRR should reflect the rate for the period being measured, not the average across the term.
  • Ramps complicate ASC 606 because the transaction price has to be allocated across performance obligations.
  • Without automation you misbill, miss revenue, and overstate the forecast.
Open ordwaylabs.com
📄 Article
✓ Link checked Free Intermediate

Written for the buyer, which is exactly why a seller should read it. These eight asks (price caps, rollover, overage true ups, pre agreed rate tables, auto renewal) are what a professional procurement team will put in front of you, so decide your position on each in advance.

SaaS and AI Contract Negotiation: Every Term Worth Asking For (Beyond Price)

From Tropic by Elissa Walters 14 min read

  • A renewal price cap of 3 to 5 percent is reasonable and most vendors will agree to it.
  • Write the cap to cover substantially similar functionality, or a vendor repackages around it.
  • Auto renewal notice windows vary from 30 to 90 days, and missing one locks in the term.
  • Ask for rollover of unused volume, quarterly overage true ups instead of monthly arrears, and a pre negotiated rate table for growth.
Open tropicapp.io
📄 Article
✓ Link checked India Free Intermediate

The shape of an Indian government or PSU software contract, which nothing in the global SaaS canon prepares you for: EMD of one to five percent, advance against bank guarantee, payment split across development milestones, UAT and go live, then an AMC tail at 15 to 20 percent a year.

Software Tenders in India 2025: The Complete Guide

From TenderDekho by Arjun Reddy 25 min read

  • Over 10,000 software tenders are published each year across Indian tendering authorities.
  • GeM is the government owned procurement portal and is mandatory for most government buying.
  • EMD is typically 1 to 5 percent of tender value, roughly Rs 10,000 to 1 lakh on small tenders and Rs 5 to 50 lakh on large ones.
  • Tenders under Rs 25 lakh often carry no minimum experience bar, while Rs 25 lakh to 2 crore usually needs 3 to 5 years and 2 to 3 similar projects.
Open tenderdekho.com

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