📖 Book
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Paid
Beginner
The book that lays out nineteen channels for getting customers and the three-step Bullseye framework for testing a few cheaply and choosing the one that works for your business.
Traction: How Any Startup Can Achieve Explosive Customer Growth
From penguinrandomhouse.com by Gabriel Weinberg and Justin Mares
- Nineteen channels exist; most founders only try two or three they already know.
- Bullseye: list every channel, test three cheaply, then focus on the one that works.
