7 resources from Prime Venture Partners we point people to, and the questions each answers.
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Two Indian investors walking through the bad maths they see most often in founder decks, including why they push founders from LTV to payback. Calibrated to Indian company sizes rather than US ones.
The 2025 update, including the 500 emails that produced the first customers and the Fortune 10 logo they took at 25 dollars a month for the brand value alone.
The written answer covers what goes in the pack. From 18 minutes in, Amar Goel covers the other half, how to actually run the meeting so the board argues about the right things, from a founder who took an Indian built company public.
A current, India-hosted take on the honest version of this question: what AI has actually changed in customer discovery and demand generation, and what still needs a human. Good counterweight to the tooling articles, which describe the automation but not the judgment.
Zoho's ex creative director walks through the UAE VAT campaign, an Indian company winning a Gulf market by rebuilding the buyer profile down to who the accountant actually is. That is this answer in practice: same problem, different profile per market.
Chapter three of this episode is literally how to position yourself against a giant, and Dunford's answer is the one this page argues for: go at the competing alternative and the frustration, not the vendor. Hosted by Prime VP, so the examples land for founders selling from India.
An Indian VC talking about what churn and retention numbers actually mean at an early stage, and how much of the variance is segment rather than product. That framing is what stops you comparing your SMB churn to an enterprise headline.