Sell through other people

Channel, resellers and marketplaces

Resellers, system integrators, distributors, cloud marketplaces like AWS and Azure, app stores and app directories.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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What is a channel partner, and why would a software company hand over 30% of the price? Because the partner is selling you something cash cannot buy: an existing trusted relationship with a customer, in a market or segment where you ha... Breaking into GTM 5 resources → App store, app directory, cloud marketplace: which of these actually matters for us? They share a name and almost nothing else. An app directory (HubSpot, Slack, Freshworks) is a discovery surface for that platform's existing custom... Breaking into GTM 4 resources → How do the best mid market SaaS companies use a partner flywheel instead of hiring more AEs? The mid market is too large to serve with direct sales and too complex for pure self serve, which is exactly the gap partners fill. Freshworks is t... How the best do it 5 resources →
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