Breaking into GTM

Which helpdesk or customer support software should a small business use?

Zoho Desk, for most small businesses in India: it is free forever for 3 agents, then Rs 420 an agent a month on Express and Rs 800 on Standard, billed annually, with a knowledge base built in. Freshdesk suits teams that want AI agents handling first replies, at $19 an agent a month billed annually on Growth, with extra Freddy AI Agent sessions at $49 per 100. Help Scout is the easiest email-first helpdesk, with a free plan for 5 users, 1 inbox and 1 Docs site and Standard at $25 a user a month. Zendesk is the default once support is a large team, at US$19 an agent a month for Support Team and US$55 for Suite Team, paid yearly, and eligible startups can get up to 2 years free. The rule: start free on Zoho Desk or Help Scout, and move up when tickets need routing across a team.

Part of Customer support on eChai Explore.

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5 resources, 1 India-specific, 5 link-checked.

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Zoho's own helpdesk pricing, in rupees from India: free forever for 3 agents; Express Rs 420, Standard Rs 800 and Professional Rs 1,400 an agent a month, billed annually.

Zoho Desk pricing

From zoho.com by Zoho

Zoho Desk on eChai Explore

  • Free forever for up to 3 agents.
  • Includes a knowledge base and help center.
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The same ground, at another level

How customer success and retention reads from a different seat.

How do I build a customer health score that actually predicts churn? Start with four to six inputs, not twenty. The ones that earn their place are depth of product usage (not logins), breadth across the account, supp... Doing the work 5 resources → How do I structure a customer success team once one person is not enough? Pick your organising axis on purpose. By segment (enterprise, mid market, SMB) is the default and works when your customers differ mostly in size. ... Leading a GTM team 5 resources → GitLab publishes its entire customer success handbook. What is worth copying? Three things. The renewal tracking process, because it shows what a renewal looks like as an operational pipeline with stages and owners rather tha... How the best do it 5 resources →

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