Build the team
Hiring and ramping GTM people
Your first sales hire, the interview loop, the ramp plan, and knowing early when someone is not going to make it.
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When do I stop selling myself and hire my first salesperson?
Not when you are tired of selling. When you can predict it. The honest test is whether you can write down who buys, what makes them buy now, the th...
What does a good first sales hire actually look like, and what should I not fall for?
You want someone who will do their own button clicking. The single most common mistake is overshooting seniority: hiring a person whose last three ...
How do I interview a salesperson when I have never sold for a living?
Stop trying to judge charisma and start judging evidence. Write a scorecard first: three or four outcomes you want in twelve months and the handful...