Build the team

Hiring and ramping GTM people

Your first sales hire, the interview loop, the ramp plan, and knowing early when someone is not going to make it.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR RevOps Sales leader Agency or consultant

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How do I hire SDRs in India and keep them past four months? The India SDR pool is deep and trained on US outbound tooling, and it costs roughly a fifth to an eighth of a US hire, but attrition is the tax you... Doing the work 4 resources → How many reps should I hire next quarter, and in what order? Do the arithmetic backwards from the number. Take next year's new ARR target, divide by realistic per rep yield, then divide again by the attainmen... Leading a GTM team 4 resources → How do the best-run sales orgs decide someone is not going to make it, and how fast do they move? They decide against a written bar that existed before the person joined, and they decide early. The mechanism is a ramp scorecard with dated gates,... How the best do it 4 resources →
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