Build pipeline

Outbound that works

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen RevOps Sales leader Agency or consultant

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I have never sent a cold email in my life. Where do I even start? Start with twenty companies, not two thousand. Pick people you can describe precisely (job title, company size, the specific problem you think they... Breaking into GTM 4 resources → I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply? Distance is not your problem, credibility is. A US buyer who has never heard of you needs a reason to believe you understand their world, so lead w... Breaking into GTM 4 resources → When do I hire SDRs, and how many AEs can one SDR feed? Hire SDRs after you can point at a message and a segment that reliably produce meetings, not before. If a founder or AE cannot book meetings from c... Leading a GTM team 4 resources → Should my outbound team sit in India while my buyers are in the US? Yes for most of the funnel, and this is a genuine structural advantage rather than a compromise. Indian SaaS companies have built pipeline into the... Leading a GTM team 5 resources → Enterprise CIOs say they find most vendors through outbound. What does great outbound into a big company look like? Zuora's CIO puts it plainly: roughly eighty percent of the startups he ends up evaluating were discovered through outbound channels, whether that i... How the best do it 4 resources → One email is not a sequence. How many follow-ups, how far apart, and what should go in each one? Four to seven touches over two to three weeks is the honest range: fewer and you quit before they noticed you, more and you are just annoying peopl... Doing the work 3 resources → My champion went quiet and the deal stalled. How do I multithread an account without going over their head? A deal riding on one person is not a deal, it is a favour. Gong's data is blunt about this: winning deals average around eight contacts on email ve... Doing the work 4 resources → We are going from two reps to ten. How do I scale outbound without it turning into spam? What worked at two reps was judgement, and judgement does not copy. Before you hire, write down the target account definition, the three triggers t... Leading a GTM team 3 resources →
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