Let the product sell
Product-led growth
When the product does the selling: self-serve funnels, freemium versus free trial, and the point where you layer sales back on.
Showing 7 of 16 questions. Clear filters
Our self-serve funnel converts at about 2 percent from signup to paid. Where do I even start looking?
Do not touch the pricing page yet. Split the funnel into visit to signup, signup to activated, activated to paid, and look at which of the three is...
Sales wants to call every signup. How do I decide which ones deserve a human?
Score on three things and only three: does the account look like someone who buys from us, have they done the thing inside the product that predict...
How do I run a pricing or packaging experiment on a live self-serve funnel without blowing up revenue?
Change one variable, apply it only to new signups, and grandfather everyone already paying. Existing customers seeing a price change is a support c...
How do I stop sales and the self-serve funnel from fighting over the same accounts?
Write the rules of engagement down before the first conflict, and make them about the account rather than about the person. Pick a clear line, usua...
What should I actually report to the board for a PLG business, given pipeline coverage means nothing here?
Five numbers, every month, on the same slide. New signups, activation rate, free to paid conversion, net revenue retention, and blended CAC payback...
What do the best PLG plus sales hybrid companies do that everyone else copies badly?
They treat product usage as the qualification step and let sales start the conversation already knowing what the customer is trying to do, rather t...
How do the very best companies use pricing itself as the growth engine rather than a checkout screen?
They pick a value metric that grows on its own as the customer succeeds, then price against it, so revenue expands without anyone selling anything....
eChai Partner Brands
