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RevOps and the GTM stack

CRM hygiene, the tool stack, data plumbing, lead routing, when to hire RevOps, and where AI actually helps.

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I am a founder selling this myself. What GTM tools do I actually need right now? Fewer than you think. Before roughly fifty customers you need one CRM, one email sending setup with warmed domains, one calendar booking link, and ... Breaking into GTM 3 resources → Our numbers live in five different tools and none of them agree. How do I build one source of truth? Pick which system owns which object and write it down: the CRM owns accounts, opportunities and revenue, the billing system owns what was actually ... Doing the work 4 resources → Marketing says they sourced the pipeline, sales says they did. How do I settle attribution without starting a war? Stop trying to find the one true owner of a deal, because in B2B there is not one. Run two views side by side and be explicit about what each is fo... Doing the work 3 resources → How do I set territories and quotas that the team does not immediately game? Build the number bottom up first, then reconcile it against the top down target, and show the team both. Bottom up means rep capacity times realist... Leading a GTM team 4 resources → What does a genuinely best in class GTM data model look like, not just a tidy CRM? The bar is that any number in a board deck can be traced back to a row in a system without a human reconciling it in a spreadsheet. In practice the... How the best do it 3 resources → Which Indian companies have actually built a global GTM machine from India, and what is copyable? Whatfix is the cleanest study: Khadim Batti built it to eighty five plus Fortune 500 customers with thirty to forty territory sales people sitting ... How the best do it 4 resources →
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