Understand the job

GTM roles and career paths

SDR, AE, AM, growth, product marketing, RevOps, sales leadership: what each one really does and how people move between them.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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SDR, AE, AM, growth, PMM, RevOps: what do these people actually do all day? An SDR finds and opens conversations, mostly by email, calls and LinkedIn, and hands over meetings, while an AE runs those conversations to a signa... Breaking into GTM 6 resources → I want to start a GTM career in India but I have zero sales experience. What is the realistic first job? An SDR or BDR seat at a B2B software company is the standard front door, and it is genuinely open to people with no sales background because compan... Breaking into GTM 4 resources → I have been an SDR for about 18 months. How do I actually make the jump to AE? The promotion is not a reward for hitting meeting targets, it is a bet that you can close. So show closing behaviour before you have the title: sit... Doing the work 5 resources → I am an engineer, a consultant, or fresh out of an MBA. How do I actually switch into GTM? Your background is not a handicap, it is your entry ticket, but only if you aim at the door it opens. Engineers should look at sales engineering, s... Breaking into GTM 5 resources → Big company or startup for my first GTM job? The trade is training versus autonomy, and for a first job training usually wins. A larger company gives you a real onboarding programme, managers ... Breaking into GTM 4 resources → How do I judge a startup's GTM before I join it, so I am not walking into an unhittable number? Interview them harder than they interview you, and ask for numbers rather than stories. The four that matter most: what percentage of the team hit ... Doing the work 3 resources → What does a GTM career actually pay in India over ten years? Ignore the broad job title averages you will find online, because they mix B2B software sellers with FMCG and ad agency account executives and come... Doing the work 4 resources →
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