91 people

The people who actually do this

GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.

Where Everywhere India Global
Known for Everything Positioning ICP Outbound Inbound & content PLG Enterprise sales Sales process Pricing Partnerships Retention & expansion GTM hiring RevOps Category design Community

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Kyle Poyar Growth Unhinged · Boston
Writes Growth Unhinged, the working reference on product led growth, pricing and packaging He publishes the actual benchmarks and teardowns behind PLG rather than the theory: free to paid conversion rates by category, what usage based pricing does to net revenue retention, and how specific companies structured their packaging. His pricing work is the strongest public material on changing a price without breaking your funnel. PLGPricingInbound & contentRetention & expansion
Elena Verna Lovable
Product led growth operator who writes the playbooks behind self serve and hybrid SaaS monetization She breaks growth into loops, models and org structures rather than tactics, so you can see where self serve stops working and sales assist has to start. Her writing on hybrid PLG plus sales motions and on when to introduce paywalls is unusually concrete about the tradeoffs. PLGRetention & expansionPricing
Wes Bush ProductLed
Author of Product-Led Growth and founder of the ProductLed training practice He is the most systematic voice on the mechanics of free: free trial versus freemium, what the model does to your unit economics, and how to build an onboarding path that actually converts. Useful when you are deciding whether a self serve motion fits your product at all. PLGPricingRetention & expansion
Leah Tharin
Product led growth and product led sales operator who publishes ProducTea Her core argument is that PLG and sales are not opposing camps, and her product led sales material is the clearest published account of how a self serve funnel hands qualified accounts to reps. She is also willing to say out loud when a company should not do PLG at all. PLGRetention & expansionSales process
Ben Williams The Product-Led Geek
The Product-Led Geek: PLG and product led sales for companies selling to developers Developer tools break most generic PLG advice, and he is the person who works through what changes: how a free tier maps to a security or infrastructure buyer, and when a bottom up signal is worth a sales conversation. His writing is unusually operational, closer to a checklist than a think piece. PLGSales processRetention & expansion
Tim Soulo Ahrefs · Singapore
Ran the SEO and content engine that made Ahrefs a category default He documents a rare thing: a software company that grew mostly on search and education rather than paid acquisition or a sales team, and he shows the numbers behind it. Useful on keyword strategy, content that maps to product, and why most SEO advice does not survive contact with data. Inbound & contentPLGPricing

How this list works

Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.

We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

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