Video · 59 min

2025 SaaS benchmarks on retention and AI: How does your company compare?

ChurnZero Free Advanced

2025 SaaS benchmarks on retention and AI: How does your company compare?

Fresher than the Bessemer bands and cut by segment, so you can see where your kind of company actually sits rather than where software in general sits. It also reports gross retention alongside net, which is the pairing this question insists on.

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The question it answers

  1. What NRR should a genuinely best-in-class company target in my segment?

Read with it

  1. The benchmark study everyone quotes: good and great net revenue retention by business type, built from 20 growth experts plus... Lenny's Newsletter Newsletter · 15 min read What is good retention? Lenny Rachitsky
  2. Kellogg's argument that churn has too many definitions to be trustworthy, and that private companies should measure NDR the way... Kellblog Essay · 10 min read plus slides Churn is Dead, Long Live Net Dollar Retention Dave Kellogg
  3. The good, better, best NRR bands (100, 110, 120 plus) that boards actually benchmark against, sitting alongside the efficiency... Bessemer Venture Partners Report · report State of the Cloud 2023 Kent Bennett, Talia Goldberg, Mike Droesch and others
  4. The formula written out term by term, with the three performance bands. The right first read if you have been nodding along in... Stripe Article · 9 min read Net revenue retention (NRR): What is NRR and why does it matter for SaaS businesses? Stripe
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