Podcast · Full episode

3 Years of Zero Traction Then Finding Product-Market Fit (Whatfix, Khadim Batti)

SaaS Club with Khadim Batti · SaaS Club Free Intermediate India

Founder led selling with the receipts: 500 personalised cold emails in a month, a first customer signed before the product existed, and later a deliberate narrowing from SMB to enterprise CRM teams that took them from 1 million to 10 million in annual recurring revenue in nine quarters.

Open on saasclub.io ↗

The question it answers

  1. When does a founder stop selling personally, and why do the best ones hire two reps instead of one?

Read with it

  1. Practical on the first US sales hire, hiring for adaptability rather than a quota record at a big brand, and on testing... Efficient Capital Labs Article · ~10 min read Unlocking the US Market: A Guide for Indian SaaS Founders Efficient Capital Labs
  2. The reasoning is better than the headline: with one rep you cannot tell whether success or failure came from the person or the... SaaStr Article · Short read When You Hire Your First Sales Rep, Just Make Sure You Hire Two Jason Lemkin
  3. A ground level account of what Indian founders actually run into when they set up in the US, down to the go to market starter... SaaSBoomi (Medium) Article · Long read Onward to building a strong US-India SaaS corridor: The Rise of #IndiaSaaS Avinash Raghava
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