Article · Long read

Onward to building a strong US-India SaaS corridor: The Rise of #IndiaSaaS

Avinash Raghava · SaaSBoomi (Medium) Free Beginner India

A ground level account of what Indian founders actually run into when they set up in the US, down to the go to market starter kit on hiring, housing and insurance. Unglamorous and useful.

  • SaaSBOOMi counts 4,000-plus startups in its community, starting from one event in Chennai in March 2015.
  • Roughly 50 to 75 Indian SaaS founders visit the US every month, and 25 to 30 station themselves in the Bay Area.
  • The stated ambition is 1 trillion dollars of Indian SaaS market cap and half a million new jobs by 2030.

The question it answers

  1. When does a founder stop selling personally, and why do the best ones hire two reps instead of one?

Read with it

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  2. The reasoning is better than the headline: with one rep you cannot tell whether success or failure came from the person or the... SaaStr Article · Short read When You Hire Your First Sales Rep, Just Make Sure You Hire Two Jason Lemkin
  3. Founder led selling with the receipts: 500 personalised cold emails in a month, a first customer signed before the product... SaaS Club Podcast · Full episode 3 Years of Zero Traction Then Finding Product-Market Fit (Whatfix, Khadim Batti) SaaS Club with Khadim Batti
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