Video · 57 min

Activation Masterclass

Mixpanel Free Intermediate

Activation Masterclass

Mixpanel works through defining and instrumenting activation for products where the path to value is not single track, which is the hard part when five use cases each have a different aha. Hands on, with the setup and habit stages treated separately.

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The question it answers

  1. How do I pick one activation metric when the product supports five very different use cases?

Read with it

  1. Benchmarks from 500 plus products: 34 percent average, 36 percent for SaaS. If you have ever wondered whether your number is... Lenny's Newsletter Article · 12 min read What is a good activation rate Lenny Rachitsky and Yuriy Timen
  2. A three step method (brainstorm milestones, regress against retention, then experiment to prove causation) with worked examples... Lenny's Newsletter Article · 15 min read How to determine your activation metric Lenny Rachitsky
  3. It defines time to value precisely enough to instrument: a start event, a value event, and the gap between them. The insistence... Amplitude Article · 12 min read What Is TTV: A Complete Guide to Time to Value Amplitude
  4. Goes past the single aha metric to a three stage model (setup, aha, habit) with Apollo.io and Appcues case studies, plus the... Product Growth Article · 25 min read How to Measure Onboarding: Advanced Topics in Activation Metrics Aakash Gupta and Ramli John
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