Video · 16 short videos

All Things Sales! 16 Mini-Lessons for Startup Founders

Peter Levine · Andreessen Horowitz Free Beginner

A structured curriculum for engineers who have never thought about sales, covering channels, segmentation, quota, comp and coverage in bite-sized pieces. Good for building vocabulary fast so GTM conversations stop being opaque.

Open on a16z.com ↗

The question it answers

  1. What does 'go to market' actually mean? People say GTM constantly and I still cannot define it.

Read with it

  1. It makes the point most first-time founders miss, that early on you are selling the founders and the promise that you... Y Combinator Startup Library Video · Talk The Sales Playbook for Founders Tom Blomfield
  2. Kirani has backed Freshworks, Chargebee and BrowserStack, and his rule that the product stays horizontal while the GTM goes... SeedToScale (Accel India) Article · ~15 min read How to Build a Clear and Actionable GTM Strategy Shekhar Kirani
  3. Covers ICP definition, the PBC structure for running a sales call, pilot design and weekly forecasting in one place, with... First Round Review Article · long read The Most Common Go-to-Market Questions This Expert Gets from Early Founders First Round Review with Emery Rosansky
eChai Partner Brands The partnership →