Podcast · Full episode with transcript

Ambient Strategy's April Dunford on what marketers get wrong about positioning

Geoffrey Keating with April Dunford · Intercom Free Intermediate

Has the diagnostic that is genuinely useful: if people cannot tell what you do, or you get compared to the wrong competitors, your positioning is broken. Transcript included if you would rather read.

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The question it answers

  1. What does April Dunford say most teams get wrong about positioning?

Read with it

  1. Her four recurring failure modes, including misreading your competitive alternatives and the go to market gaps that quietly... Business of Software Video · Conference talk The Hard Parts of Positioning: Learnings from 11 years and 300 technology companies April Dunford
  2. The method behind the talks, with a Positioning Canvas you can actually run a session against. Short enough to finish in a... aprildunford.com Book · Short book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it April Dunford
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