Podcast · Podcast episode

Breaking Down Razorpay's Original Pitch With Harshil Mathur

Harshil Mathur · SeedToScale by Accel Free Beginner India

A slide by slide walk through the actual 2014 deck, which had no founder slide and won on problem clarity, useful if you are framing a market nobody else thinks is a market.

Open on seedtoscale.com ↗

The question it answers

  1. How did Razorpay win by chasing the merchants the incumbents refused to sign?

Read with it

  1. This is the segment selection episode: the rabbits and elephants analogy, fewer than 1,000 merchants at Series A, and why 20... Prime Venture Partners Podcast Podcast · Podcast episode with full transcript Razorpay's Journey From a Small Startup to a Big Brand with Co-Founder and CEO Harshil Mathur Harshil Mathur
  2. Where the counterintuitive north star is explained: payment success rate rather than merchant count, plus 30 to 40 minute... Inc42 Article · About 12 min read The Product Practices That Turned Razorpay Into A Payments Juggernaut Deepsekhar Choudhury
  3. The numbers spine behind the story, including exact take rates, multi product attach at 65 percent of customers, and the risk... Contrary Research Report · Long report Razorpay Business Breakdown & Founding Story Contrary Research
  4. The rupee denominated revenue ladder plus the saying no story: refusing to enter buy now pay later against investor pressure... Forbes India Article · About 8 min read Razor-sharp checkout: How Razorpay grew close to eight times in four years Rajiv Singh
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