Article · About 12 min read

The Product Practices That Turned Razorpay Into A Payments Juggernaut

Deepsekhar Choudhury · Inc42 Freemium Advanced India

Where the counterintuitive north star is explained: payment success rate rather than merchant count, plus 30 to 40 minute onboarding and being first to ship UPI Autopay.

  • Before Razorpay, Indian online payment success rates ran no better than 60 to 65 percent.
  • Razorpay Checkout was adopted by 95 percent of its merchants and lifted success rates 3 to 6 percent.
  • Predicting payment failures cut refund complaints by 80 percent.
  • Onboarding was cut to a few uploaded documents and 30 to 40 minutes before a merchant could accept payments.
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The question it answers

  1. How did Razorpay win by chasing the merchants the incumbents refused to sign?

Read with it

  1. This is the segment selection episode: the rabbits and elephants analogy, fewer than 1,000 merchants at Series A, and why 20... Prime Venture Partners Podcast Podcast · Podcast episode with full transcript Razorpay's Journey From a Small Startup to a Big Brand with Co-Founder and CEO Harshil Mathur Harshil Mathur
  2. A slide by slide walk through the actual 2014 deck, which had no founder slide and won on problem clarity, useful if you are... SeedToScale by Accel Podcast · Podcast episode Breaking Down Razorpay's Original Pitch With Harshil Mathur Harshil Mathur
  3. The numbers spine behind the story, including exact take rates, multi product attach at 65 percent of customers, and the risk... Contrary Research Report · Long report Razorpay Business Breakdown & Founding Story Contrary Research
  4. The rupee denominated revenue ladder plus the saying no story: refusing to enter buy now pay later against investor pressure... Forbes India Article · About 8 min read Razor-sharp checkout: How Razorpay grew close to eight times in four years Rajiv Singh
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