Video · 63 min

Data Model: Understanding the Data you measure in revenue organizations

Winning by Design Free Advanced

Data Model: Understanding the Data you measure in revenue organizations

The answer points at the Bowtie as the closest thing to a shared standard. This is the people who wrote it drawing the data model out loud, including the volume, conversion, time and value measures at each stage that a tidy CRM never gives you.

Watch on YouTube ↗

The question it answers

  1. What does a genuinely best in class GTM data model look like, not just a tidy CRM?

Read with it

  1. The clearest single document on what a revenue data model should look like end to end, from lead through renewal and expansion.... Winning by Design Report · 46 page PDF The Bowtie Standard Winning by Design
  2. Written by an Indian B2B attribution company, this walks through single touch versus multi touch models and, more usefully,... Factors.ai Article · 16 min read Sales Attribution: The Complete Guide for B2B Marketers Vrushti Oza
  3. The annual dataset on the hundred best private cloud companies, including growth rates, multiples, and how long it now takes to... Bessemer Venture Partners Report · 30 min read The Cloud 100 Benchmarks Report 2025 Byron Deeter, Elliott Robinson, Sameer Dholakia and the Bessemer Atlas team
eChai Partner Brands The partnership →