Newsletter · 12 min read

Do you need a GTM engineer?

Kyle Poyar · Growth Unhinged Paid Advanced

Poyar counted the actual job postings rather than the LinkedIn noise, which is the most useful sanity check available on whether the GTM engineer role is real yet. The free preview alone is worth reading before you open a req.

  • A GTM engineer finds friction across the buying journey and runs automated one-to-many experiments to remove it.
  • Real demand is thinner than the buzz: 45 postings in a month, 128 in three months, up from under 10 a month in 2024.
  • The ratios: one GTM engineer opening for every 5 RevTech roles, 14 RevOps roles, and 92 SDR roles.
  • About 45 percent of people with the title are agencies or consultants, and Clay alone lists 120 plus partner agencies.
Open on kylepoyar.substack.com ↗

The question it answers

  1. Where does AI genuinely help in our GTM stack today, and where is it still theatre?

Read with it

  1. Measured across more than a million opportunities at 1,418 companies, so it is actual behaviour data rather than a vendor... Gong Labs Article · 10 min read How AI really affects your sales deals: ROI Insights Dan Morgese
  2. Gives you a scoring framework for deciding which tools survive the next renewal, and argues convincingly that four functional... Unify Article · 13 min read How to Choose Your GTM Stack in 2026 (Without Buying 10 Tools) Austin Hughes
  3. A grounded read on where AI earns its place in the GTM stack, from a founder building pipeline analytics rather than selling... SaaS Sessions Podcast · 37 min S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure Deepinder Dhingra with Sunil Neurgaonkar
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