Podcast · 37 min

S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure

Deepinder Dhingra with Sunil Neurgaonkar · SaaS Sessions Free Advanced India

A grounded read on where AI earns its place in the GTM stack, from a founder building pipeline analytics rather than selling the hype. Useful for separating the enrichment and flagging work that pays from the parts that are still theatre.

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The question it answers

  1. Where does AI genuinely help in our GTM stack today, and where is it still theatre?

Read with it

  1. Measured across more than a million opportunities at 1,418 companies, so it is actual behaviour data rather than a vendor... Gong Labs Article · 10 min read How AI really affects your sales deals: ROI Insights Dan Morgese
  2. Poyar counted the actual job postings rather than the LinkedIn noise, which is the most useful sanity check available on... Growth Unhinged Newsletter · 12 min read Do you need a GTM engineer? Kyle Poyar
  3. Gives you a scoring framework for deciding which tools survive the next renewal, and argues convincingly that four functional... Unify Article · 13 min read How to Choose Your GTM Stack in 2026 (Without Buying 10 Tools) Austin Hughes
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