Article · 9 min read

Dunning Best Practices to Combat Involuntary Churn

Haris Kumar · Chargebee Free Intermediate

Seven specific dunning practices (retry timing, self-serve card update, failure-reason-aware messaging) from the team that builds the billing system, so the advice is operational rather than theoretical.

  • Zenchef recovered 60 percent of previously unpaid accounts after moving to automated smart dunning.
  • Fewer than a quarter of emails get opened, so dunning subject lines and send timing decide recovery rates.
  • Expired or maxed-out cards are the primary vector, so a card-update flow belongs inside the dunning sequence.
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The question it answers

  1. We are losing customers to failed payments. How do I fix involuntary churn?

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