Video · 37 min

EP #3 - GTM Excellence with Factors.ai | Srikrishna Swaminathan - Co-founder & CEO at Factors.ai

Srikrishna Swaminathan · GTMDialogues Free Intermediate India

EP #3 - GTM Excellence with Factors.ai | Srikrishna Swaminathan - Co-founder & CEO at Factors.ai

Factors.ai is an Indian company built specifically for B2B attribution, so its founder has spent years on the argument this question is about: why one true owner of a deal does not exist and what you show marketing and sales instead.

Watch on YouTube ↗

The question it answers

  1. Marketing says they sourced the pipeline, sales says they did. How do I settle attribution without starting a war?

Read with it

  1. The clearest single document on what a revenue data model should look like end to end, from lead through renewal and expansion.... Winning by Design Report · 46 page PDF The Bowtie Standard Winning by Design
  2. Written by an Indian B2B attribution company, this walks through single touch versus multi touch models and, more usefully,... Factors.ai Article · 16 min read Sales Attribution: The Complete Guide for B2B Marketers Vrushti Oza
  3. Measured across more than a million opportunities at 1,418 companies, so it is actual behaviour data rather than a vendor... Gong Labs Article · 10 min read How AI really affects your sales deals: ROI Insights Dan Morgese
eChai Partner Brands The partnership →