Video · 51 min

Farewell, Single Source of Truth: A New Way for RevOps to Data

RevOps Co-op Free Advanced

Farewell, Single Source of Truth: A New Way for RevOps to Data

It argues the harder version of the answer: stop chasing one magic system and instead decide which system owns which object, then let the copies be copies. Worth watching before you sign up for a bidirectional sync project.

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The question it answers

  1. Our numbers live in five different tools and none of them agree. How do I build one source of truth?

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