Video · 35 min

Free Trial vs Freemium - Use the MOAT Framework to Decide

Wes Bush · ProductLed Free Beginner

Free Trial vs Freemium - Use the MOAT Framework to Decide

The short answer says pick a trial unless you have a specific reason not to, and this is the session that gives you the reasons. Wes Bush walks the MOAT test (market strategy, ocean, audience, time to value) so you can argue the choice from your own product rather than from a benchmark table.

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The question it answers

  1. We are about to launch. Should we go with freemium or a free trial?

Read with it

  1. It settles the freemium versus trial argument with numbers from 150 plus companies rather than opinion: freemium brings 33... OpenView Article · 10 min read Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup Kristin Hillery
  2. The book that gave most teams their shared vocabulary for this, and the PDF edition is cheap enough to be a rounding error.... ProductLed Book · Book, around 250 pages Product-Led Growth: How to Build a Product That Sells Itself (2nd Edition) Wes Bush
  3. A short, specific list of what to instrument on a self-serve funnel, including time to activation and time to convert, which... Amplitude Article · 12 min read Top 10 Metrics to Measure Freemium and Free Trial Performance Carmen DeCouto
  4. Written from Chennai by a team that runs billing for thousands of self-serve SaaS businesses, so the AARRR breakdown here is... Chargebee Article · 12 min read The Secret to Scaling your SaaS Product with Product Led Growth Sinduja Pk
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