Tool · 5 min read

Freshworks Partner Program

Freshworks Free Beginner India

The live version of an Indian origin channel at scale: 500 plus channel partners in 80 plus countries, 400 plus technology integrations, and four partner tracks stated plainly.

Open on freshworks.com ↗

It answers 2 questions

  1. How did Zoho and Freshworks build partner engines that carry real revenue out of India?
  2. How do the best mid market SaaS companies use a partner flywheel instead of hiring more AEs?

Read with it

  1. Freshworks' SVP of global channels on why the mid market is only reachable through partners, with a live example: one... SiliconANGLE Article · 8 min read Freshworks leans on partner flywheel to unlock mid-market opportunity at scale Kelly Knight
  2. First hand from the person who ran HubSpot's channel for a decade, with the four maturity stages and the argument that support,... SaaStr Article · 10 min read HubSpot's ex-VP of Channel Sales: How to Build The World's Best Channel Sales Program David Shepherd
  3. A side by side of three real programs as Indian partners experience them, with tiers, certification requirements and margins,... DQ Channels Article · 12 min read Decoding the Salesforce vs Zoho vs Freshworks channel strategies Bharti Trehan
  4. An interview with Zoho's global partner program director covering 3,000 plus partners, zero entry fees, three tiers, and the... DQ Channels Article · 10 min read Zoho partner program: how Zoho is driving partner-led growth in the AI era Bharti Trehan
  5. Published margin bands from an Indian origin company: 10 to 15% referral, 20 to 30% solution provider with deal registration... DQ Channels Article · 9 min read Freshworks partner program: insights into the evolving channel ecosystem Bharti Trehan
  6. Six distinct programs on one page (consulting, GSI, distributor, VAR, affiliate, marketplace) is the fastest way to see how a... Zoho Tool · 6 min read Zoho Partner Programs Zoho
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